Press release
Educational Toys Market Trends, Share, Growth Drivers, Business Opportunities and Forecast by 2028
Educational toys refer to toys designed for children that help stimulate learning. They are designed for educational purposes or for teaching kids to develop a particular subject or skill. The popularity of these toys is increasing as parents explore innovative solutions for their children to make learning more fun. STEM toys are thus experiencing robust demand across the world. These toys are designed to encourage children to learn more about these subjects by applying each of them to the real world. They help make learning more exciting for children and develop key skills. Stem toys are built to focus on creativity and problem-solving skills. They present clear goals that help kids to learn and have fun at the same time.
COVID-19 Impact: Nationwide Lockdown Restrictions to Boost Online Product Sales
Strict containment measures enforced to curb the spread of the coronavirus outbreak have caused a steep decline in the distribution of learning-purpose toys through the physical/online channel. On the other hand, online product sales have experienced an upsurge, with the vast majority of parents spending on new innovative educational technologies amid the temporary closure of schools. However, supply chain uncertainty caused by the COVID-19 pandemic had a negative impact on the overall market growth. Since China is a leading supplier of learning-purpose toys worldwide, lockdown and trade restrictions have significantly affected product sales.
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Segments-
Type, Age Group, Distribution Channel, and Region are studied for the Market
Based on type, the market is classified into arts & crafts, games & puzzles, STEM toys, musical toys, motor skills, role play, and other toys.
In terms of age group, the market is divided into 0-4 years, 4-8 years, and above 8 years.
On the basis of distribution channel, the market is segmented into specialty stores, supermarkets & hypermarkets, e-commerce, and others.
Geographically, it is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Coverage-
The research report provides in-depth coverage of granular and actionable data. It focuses on major aspects such as key industry players, products, demanding technologies, and applications. The report offers comprehensive insights into the notable recent developments in the educational toys space. Additionally, it covers several direct and indirect factors that have contributed to the market growth in the past few years.
Drivers & Restraints-
Favorable Government Initiatives to Propel Market Growth
Active initiatives undertaken by the respective governments are likely to drive new developments in the toys manufacturing space in the coming years. Led by India, the educational toys market growth will be influenced by various government efforts to accelerate local manufacturing and minimize dependence on foreign companies. For example, in February 2020, the Government of India approved the launch of eight new toy clusters in the states of Rajasthan, Madhya Pradesh, Uttar Pradesh, Tamil Nadu, and Karnataka. This step by the government highlights its intent to bolster the domestic toy manufacturing sector in the forthcoming years.
However, the growing circulation of unbranded and counterfeit products could impact the market dynamics to some extent.
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Regional Insights-
North America to Dominate Led By Heavy Preference for 'Made in USA' Products
North America accounted for USD 24.98 million in the worldwide educational toys market share during 2020. The regional market is largely driven by emerging demand from consumers and retailers for 'Made in USA' products. For retailers, buying and selling locally manufactured toys is beneficial as it translates into faster and cheaper product shipment compared to shipment to other countries. Due to these factors, the U.S. could be a highly profitable revenue ground for educational toys manufacturers over the projected period.
The Europe market is driven by increasing penetration of eco-friendly products. Led by the U.K. and Germany, educators and parents are increasingly adopting greener products to minimize the risk of health issues involved with the use of hazardous and synthetic materials. The growing popularity of green products is anticipated to increase the number of startups in the region. In 2020, the U.K. accounted for the largest regional share.
Asia Pacific is expected to witness robust growth in the market in the next few years. China is considered an internationally renowned manufacturer of consumer products globally. The rise in the middle-class population in India and China fuels the demand for affordable educational toys. India is poised to exhibit a notable CAGR in the regional market during the forecast period. The regional growth will also be propelled by active government efforts to bolster the toys manufacturing sector and the proliferating e-commerce channel.
Industry Developments-
May 2021 -S.-based toymaker Mattel introduced a new toy takeback program called PlayBack. The program is aimed at reusing old Mattel toys once they are discarded. This strategic initiative is part of the company's efforts toward achieving 100% recyclable materials across all its product offerings by 2030.
List of Key Players Profiled in the Market:
Mattel (California, U.S.
LEGO System A/S (Billund, Denmark)
Melissa & Doug (Connecticut, U.S.)
Ravensburger (Ravensburg, Germany)
The Simba Dickie Group (Fürth, Germany)
TOMY (Tokyo, Japan)
JAKKS Pacific, Inc. (California, U.S.)
GoldLok Toys (Guangdong, China)
WowWee Group Limited (Quebec, Canada)
CocoMoco Kids (New Delhi, India)
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