Press release
North America Product Analytics Market Trends, COVID-19 Impact, Business Opportunities, Strategies, Key Players Analysis and Forecast 2028 | Amplitude, Inc., Gainsight, Heap Inc.
North America Product Analytics Market
The North America product analytics market is anticipated to witness significant growth during the next few years. The demand for tools from product managers to assess how customers engage with digital products and analyze critical information from the performance of the digital experiences is propelling the market growth. There is a rising trend to track, visualize, and analyze real-time engagement and behavioral data to optimize the customer journey. The growing need to make data-driven decisions and create captivating digital experiences has also surfaced as a market driver. The development of cloud-based analytics and their increased deployments in small and medium-sized enterprises to minimize maintenance costs is supporting this regional market.
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Product managers in the retail and consumer goods sector are demanding efficient analytics tools to estimate consumer needs and attitudes. Leading players in the North American product analytics market are utilizing advances in technologies, such as machine learning, data mining, artificial intelligence, and modeling, to provide high-end solutions to their customers.
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Major Key players covered in this report:
• Amplitude, Inc.
• Gainsight
• Heap Inc.
• IBM Corporation
• KISSMETRICS
• LogRocket, Inc
• Mixpanel
• Pendo.io, Inc.
• USERIQ
North America Product Analytics Market Segmentation
North America Product Analytics Market - By Component
Solution
Services
North America Product Analytics Market - By Deployment
On Premise
Cloud-based
North America Product Analytics Market - By Mode
Tracking Data
Analyzing Data
North America Product Analytics Market - By Vertical
Retail and Consumer Goods
Food and Beverages
Healthcare and Pharmaceuticals
Energy and Utilities
Automotive
Manufacturing
Others
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Consumer optimism and spending have remained strong in North America during the pandemic. Progress in vaccination programs and the reopening of businesses is anticipated to fuel the demand for product analytics in the coming years. While the first half of 2020 led to reduced sales revenue due to the lockdown and halted operations of several industries, the second half of 2020 witnessed a massive surge in online sales. In the latter half of 2021, this growth was further driven by the strong consumer intent to splurge.
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