India Smart TV and OTT Market Rising Trends, Demand and Global Outlook 2022 to 2027

The India Smart TV and OTT Market report offers an in-depth assessment of market dynamics, the competitive landscape, segments, and regions in order to help readers to become familiar with the India Smart TV and OTT Market. It particularly sheds light on market fluctuations, pricing structure, uncertainties, potential risks, and growth prospects to help players to plan effective strategies for gaining successful in the India Smart TV and OTT Market. Importantly, it allows players to gain deep insights into the business development and market growth of leading companies operating in the India Smart TV and OTT Market.

The Indian smart TV and OTT market is expected to register a CAGR of 5% during the forecast period (2022 - 2027).

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Top Leading Companies of India Smart TV and OTT Market are - Xiaomi Corporation, Samsung, LG Corporation, Sony Corporation, TCL Technology, Vu Technologies, Honor, OnePlus and others.

Industry News and Updates:

- In May 2022 - Xiaomi forayed into IndiaÕs smart set-top-box or streaming market with the launch of the Mi Box 4K. The Mi Box 4K has been designed to turn any regular feature TV into a smart TV.

- In January 2022 - TCL Corporation launched a smart range of AI-powered televisions and air conditioners in the Indian market. The company has introduced next-generation 'AI x IoT' concept with its C8 AI Android TV Series, TCL Home APP, and a wide range of Smart Air Conditioners.

Key Market Trends:

Increasing Adoption Of Smart Devices Across Iot Ecosystem to Drive the Market Growth

- According to the Internet and Television Association's estimates, by 2022, the number of IoT connected devices is expected to reach 50.1 billion from 34.8 billion in 2018. The growth can majorly be attributed to the integration of connectivity competence in a large number of devices and applications, along with the development of various networking protocols that have appreciably advanced the growth of the consumer IoT market across various end-user industries.
- Increasing internet penetration can also be termed as a contributing factor to the widespread expansion of IoT enabled consumer electronics, such as smart TV in India. Bain and CompanyÕs ÔUnlocking Digital for Bharat: USD 50 billion OpportunityÕ report read, ÒIndia has the second-highest active Internet users, with about 390 million residents who use the web at least once a month.

Internet Protocol Television (IPTV) to Boost the Market Growth

- Video on demand (VOD) is one of the dynamic features offered by Internet Protocol TV. VoD provides users with a menu of available videos from which to choose. The video data is transmitted via Real-Time Streaming Protocol. VOD has gained a huge amount of popularity in the recent past. This has resulted in the increased adoption rates of Smart TVs. Moreover, with increasing smartphone penetration and lower data tariffs, VoD services through OTT platforms are showing promising growth in India.
- OTT and IPTV are gaining traction driven by increasing broadband penetration and changing content consumption behaviors in the region. The effect can be significantly observed in Asian countries, like India, which represented an 8.2% GDP growth rate in FY 2018. Rapid urbanization in the region, which stands at 33% in India and the increase in spending power is playing a significant role in the adoption of IPTV in the households.

Investigator Observers Strong Growth in Specific Regions:

- Europe Market (Germany, UK, France, Russia, Italy)

- Center East and Africa Market (Saudi Arabia, UAE, Egypt, Nigeria, South Africa)

- South America Market (Brazil, Argentina, Colombia)

- North America Market (United States, Canada, Mexico)

- Asia Pacific Market (China, Japan, Korea, India, Southeast Asia).

The Latest Industry Data Included in this Report:
- India Smart TV and OTT Market Size & Analysis (2016 - 2026)
- Market Share Analysis of India Smart TV and OTT Market (%),2016 - 2026
- India Smart TV and OTT Market Share, By Brand
- India Smart TV and OTT Market Share, By Company
- India Smart TV and OTT Market Assessment & Opportunity (Value),2016 - 2026
- Major Companies India Smart TV and OTT Market Value Analysis & Forecast
- Promising India Smart TV and OTT Market Development by Major Companies
- Detailed India Smart TV and OTT Market Portfolio of the Major Companies
- Major Deals in the India Smart TV and OTT Market
- Major Companies Analysis

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MarketInsightsReports provides syndicated market research on industry verticals including Healthcare, Information and Communication Technology (ICT), Technology and Media, Chemicals, Materials, Energy, Heavy Industry, etc. MarketInsightsReports provides global and regional market intelligence coverage, a 360-degree market view which includes statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations.

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