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Durham, NC native and Hillside graduate goes outside his music for a cause

08-13-2007 05:28 PM CET | Leisure, Entertainment, Miscellaneous

Press release from: Charles Belk Management

/ PR Agency: Charles Belk Management
Benny Da Kidd

Benny Da Kidd

Los Angeles, CA - Aug 15, 2007 - Music producer, Benny Da Kidd (, to appear in the Fall 2007 ad campaign that marks the first ever signature footwear collection inspired by the King of Rock 'N' Roll. The Elvis Shoes "Future Rock Royalty" ad campaign embodies the spirit of personal creativity and self-expression inherent to the King of Rock 'N' Roll and the Elvis Shoes collection.

A Durham native and Hillside graduate, Benny Da Kidd (born Benjamin Jay Rogers) is the son of Durham residents Randal and Gracie Rogers. He is a rising senior majoring in marketing at Winston Salem State University and a member of Kappa Alpha Psi fraternity.

The ads will begin appearing in various trade and lifestyle magazines in September 2007. The rising underground music artists selected for the "Future Rock Royalty" ad campaign were selected for their ability to inspire a generation of musicians, poets, and children through their music and for their iconic personal style, all of which Elvis Shoes collection of footwear represents.

With a primary focus on R&B, Hip-Hop, Reggaeton and Pop music, Benny Da Kidd is a revolutionary music producer, who has an uncanny ability to produce music of tomorrow -- today! He's your new age "rock star" and a product of the new millennium music phenomena. His music is culturally diverse, and encompasses rhythms, beats and sounds for just about everybody.

"Not only is it a great line of shoes, but the campaign gave me an opportunity to interact with music artists of all different types of backgrounds and styles, which I think will help influence the music I create in the future. Being associated with a very worthy cause such as the VH1 Save The Music Foundation is very cool as well," commented Benny Da Kidd when asked about being designated as "Future Rock Royalty".

PSDI USA (manufacturers of Elvis Shoes, Ed Hardy Shoes and Christian Audigier Shoes) and Elvis Shoes will donate at least $10,000 to the VH1 Save The Music Foundation from the sale of the exclusive limited edition Elvis VH1 Save The Music shoes which are currently in the design process. The limited edition shoes will be available nationwide for Holiday 2007 marking the successful launch of the Elvis Shoes. collection.

For more information contact:
Margaret Merriweather
Charles Belk Management
(323) 282-7926

Charles Belk Management ( is a Los Angeles based entertainment agency that offers artist brand development & awareness and artist management. Services include a complete "branding experience" for up & coming and established recording artists, music producers, actors, models, comedians, directors, on-air personalities and professional athletes.

About VH1 Save The Music Foundation
Since 1997, the VH1 Save The Music Foundation has successfully sustained instrumental music programs in 1400 public schools in 80 communities across the country, including Memphis, Houston, Chicago, New York, Denver, Baltimore, and Milwaukee. Over the past ten years, various artists and celebrities have shown their devotion to the VH1 Save The Music Foundation by partnering with the organization as they've reached out to struggling school districts across the country. Celebrities including Mariah Carey, Beyonce, Sting, Billy Joel, Kiefer Sutherland, John Legend, Rob Thomas, Alicia Keys, and Jewel have donated their time and efforts to the organization in attempts to raise awareness about the importance of music in a child's education.

PSDI USA -- the manufacturers of Ed Hardy Shoes, Christian Audigier
Shoes, and Elvis Shoes -- was founded in 2001, by French native Philip
Chemla, a specialist in apparel and footwear sourcing and supply,
cumulating over 17 years of success and expertise.

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