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Two Trees Launches Refreshing New Bourbon Barrel-Aged Seltzer

03-02-2022 09:14 AM CET | Leisure, Entertainment, Miscellaneous

Press release from: Two Trees Beverage Co.

/ PR Agency: Adcomm Group, Inc.
Two Trees Bourbon Barrel-Aged Seltzer

Two Trees Bourbon Barrel-Aged Seltzer

(FLETCHER, NC) March 1, 2022 - Two Trees Beverage Co. introduces new Bourbon Barrel-Aged Seltzer. The new malt-based, wood-crafted seltzer will be available this spring in 6-packs of 12oz cans.

Two Trees is blending the timeless barrel-aged taste of bourbon with the crisp, refreshing experience of RTD seltzers. Opening with an aromatic and oak forward nose, followed by subtly sweet & spicy notes; a grain profile of corn, wheat and pilsner gives Two Trees Bourbon Seltzer a satiny finish with hints of vanilla and maple.

Two Trees previously announced its partnership with Iron Heart Canning, a leader in mobile canning, to introduce additional capabilities including carbonation for product innovation and portfolio expansion. The RTD and canning capabilities expand on the Two Trees' sustainable maturation processes which uncover new taste experiences, first-to-market innovations and incremental growth.

Chad Slagle, Two Trees Beverage Co. CEO said, "There is a large segment of bourbon drinkers that would like to enjoy crisp, refreshing beverages that are wood-crafted and have the traditional, time-honored taste of bourbon. We can finally deliver all of that in one product. The carbonation breaks up the syrupy mouthfeel and opens up the nuances of our flavors. This makes it easier for even a novice bourbon drinker to enjoy. It is more approachable, with less burn which makes this more appealing to a broader base audience and more instantly refreshing."

Global consumption of RTD's grew by 43% in 2020, according to the IWSR, which projected 21.8% additional growth by 2024. According to the IWSR, in the U.S. the RTD category will be larger in volume than the spirits category by the end of this year.

"Seltzers have seen tremendous growth and unique product attributes will be necessary to continue delivering incremental category sales and attract new buyer audiences to the segment in order to maintain healthier profit margins. Two Trees™ can help retailers with category expansion through malt-based, bourbon barrel-aged taste," said Chris Sellers, president of Two Trees Beverage Co."

Like all of the products Two Trees produces, the Two Trees™ Bourbon Barrel-Aged Seltzer is Sustainably Matured™. The Two Trees process leads to conservation in forestry, reduced emissions and reduced environmental footprint overall as well as other positive impacts pertaining to social and community responsibility.

The new Two Trees Bourbon Barrel-Aged Seltzer will be available in the second quarter of 2022 and the suggested retail price is $11.99 per 6 pack and ABV is 5.5%. Those interested in ordering the new ready to drink beverages should contact Chip Flanders at 803-767-1322 or email: info@twotreesdistilling.com

Media Contact:
Tracy Nappier
President
Adcomm Group
4 W. Wend
Lemont, IL 60439
tracy@adcommgrp.com
630-988-7229

About Two Trees Beverage Co. Inc.
Two Trees Beverage Co. Inc. helps bring premium, Sustainably Matured™ products to the market in the spirits, beer, wine and RTD categories. Two Trees Beverage Co. develops premium craft beverages at scale with consistency in a sustainable and socially responsible manner using an endless combination of wood types and flavoring. Two Trees Beverage Co. addresses consumer demand for premium products and improves speed-to-market for retailers and manufacturers while reducing the industry's carbon footprint and dependency on wood supply. Two Trees Beverage Co. provides third-party manufacturing and rapid-aging for new and established beverage brands that are looking for ways to diversify portfolios, and improve taste experiences. Aside from Two Trees Beverage Co. offering sustainable maturation for beer (including IPAs), wine, spirits and RTDs, the company has its own line of spirits including Two Trees™ Wood-Crafted Bourbon, Two Trees™ Vodka, Two Trees™ Ready to Drink Old Fashioned and Manhattan and the Two Trees™ Wood-Crafted Flavored Whiskey Portfolio including Crisp Apple, Peanut Butter, Sea Salted Caramel, Carolina Peach, Scorched Brown Sugar, Candy Apple, Michigan Cherry, Cinnamon Spice, Golden Honey, Batch 314, Pumpkin Spice, and Peppermint. The Two Trees™ folklore brand series includes, Snarly Yow™, Owl Head™, Wampus Cat™ and Old Fyre Dragaman™. The Two Trees Beverage Company portfolio of brands also includes Tim Smith Spirits- Climax™ Spirits and Southern Reserve™ For more information, visit twotreesbeverage.com.

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