United States Smart TV Market 2022 Analysis by Top Leading Players- Samsung Group, Vizio Inc., LG Electronics Inc., TCL Technology, Sony Corporation

The United States Smart TV Market provides a unique tool for evaluating the market highlighting opportunities, and supporting strategic and tactical decision-making. This report recognizes that in this rapidly-evolving and competitive environment, up-to-date marketing information is essential to monitor performance and make critical decisions for growth and profitability. It provides information on trends and developments, and focuses on markets capacities and on the changing structure of the United States Smart TV Market forecast 2026.   

The United States smart TV market is expected to grow at a CAGR of 10.5% during the forecast period (2021-2026). 

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The United States Smart TV market is highly competitive and consists of a number of major players. Companies like Samsung Group, Vizio Inc., LG Electronics Inc., TCL Technology, Sony Corporation, Sharp Corporation, Hisense Group Corp., Panasonic Corporation, Toshiba Corporation Amongst Others.

Key Developments:

- In March 2020, Samsung Electronics Co., Ltd. announced that its new and expanded line of 2020 QLED 4K and 8K TV models are available for purchase or pre-order on Samsung.com and at select retailers nationwide. With over 100 channels of streaming content, consumers will have the chance to explore genres like News, Sports, Gaming, and Lifestyle. Samsung TV Plus is free and works right out of the box without additional devices or subscriptions.
- In February 2020, Panasonic unveiled its more extensive TV range for 2020. The new Panasonic range will consist of three new 4K OLED ranges and three new 4K LCD ranges: the HZ2000, HZ1500 and HZ1000 OLEDs, and the HX940, HX900 and HX800 LCDs.

Key Market Trends:

Increasing Adoption of OTT Services Leading to Preference of Smart TVs as Common Streaming Entertainment Product
- Streaming media such as Apple TV, Amazon Fire TV, and Google Chromecast are changing the consumers viewing experience. Several manufacturers are teaming up with OTT (over-the-top) content and device providers to provide built-in features with no further requirement of a set-top box. For instance, TCL Corporation has teamed up with Roku, Inc. and introduced a 4K HDR Roku TV.?
- The primary strategy adopted by OTT service providers is based on pricing. They are rolling out services that are competing with the ones offered by existing players, but at a lower cost or the same cost, but more flexible or with added features.
- Bundle of streaming services is also being offered by the industry players in order to remain competitive in the market. For instance, Disney offers consumers the option to bundle Disney+ with Hulu and ESPN+ for USD 12.99 per month (a USD 5 per month discount). CBS offers a bundle of Showtime and CBS All Access starting at USD 14.99 per month (a USD 2 per month discount).

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What are the market factors that are explained in the report?

-Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a regional scale.

-Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.

-Analytical Tools:  United States Smart TV Market report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter's five forces analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market.

Frequently asked questions by our customers:

-What are the drivers governing the growth of the market?

-What is the annual growth rate of the United States Smart TV market?

-What is the impact of Covid-19 on the market?

Finally, United States Smart TV Market report is the believable source for gaining the Market research that will exponentially accelerate your business. The report gives the principal locale, economic situations with the item value, benefit, limit, generation, supply, request and Market development rate and figure and so on. This report additionally Present new task SWOT examination, speculation attainability investigation, and venture return investigation.

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