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New Product Launches To Put The White Button Mushroom Powder Market In A Good Stead
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Key Takeaways from Global White Button Mushroom Powder Market Study
North America and Europe collectively account for more than 50% of the market share in the global white button mushroom powder market.
White button mushroom powder is largely utilized as a flavor and taste enhancer ingredient in many food as well as beverage products. The beverage industry is anticipated to witness the highest growth rate over the forecast period, owing to increasing application of white button mushroom powder in functional beverages.
The business-to-business segment accounts for a large chunk of share in the global white button mushroom powder market, as this powder is directly used in various food & beverage products by many manufacturers.
Few manufacturers have started offering white button mushroom powder directly to consumers through various retail sales channels.
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Global White Button Mushroom Powder Market: Competitive Landscape
Leading market players in the global white button mushroom powder market are emphasizing on sustaining the position of their brands in the mushroom industry. These producers are also focusing on new distribution channels to establish strong distribution channel networks. For instance, Monterey Mushrooms is expanding its product reach to more strategic locations in North America and Mexico. The company is also focusing on the multi-channel distribution networks to improve its business in these regions.
White button mushroom powder is highly demanded by manufacturers of various food & beverage products for the production of innovative convenience food products and functional beverages for consumers, and this demand is expected to increase during the forecast period. Players in the global white button mushroom powder market are strategically positioning their products to target food and beverage manufacturers, which is expected to create lucrative opportunities for players in the global white button mushroom powder market.
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