Authoring Tool Market Present Scenario and Growth Prospects 2022 - 2030 | TMR Study

Authoring Tool Market - Introduction

An authoring tool is a software that aids in the production of e-Learning and other digital content. The tool is also known as Authorware. These tools allow users to write text in multimedia and hypertext applications. It is used for creating a final application by linking together song, text, video, etc. The main aim of an authoring tool is to make the content more effective and simple, which results in saving time for the reader. Most authoring environments and packages include tools for editing, creating, and transforming the various forms of media application. For example, Macro Flash includes a bundle of tools for sound editing. This removes the need to purchase additional tools for sound editing.

Product features such as user preference for faster, more reliable, and productive work processes, as well as increased project engagement, are driving the demand for authoring tools. Other factors driving market growth include cost efficiency, ease of data visualization, and motorization. Furthermore, continuous investment of tech-giants in research and development helps them to develop more user-friendly and customized solutions, which is expected to fuel the demand for authoring tools over the next few years.

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Key Drivers of the Authoring Tool Market

Growing adoption of E-learning across the globe is the major factor that drives the demand for authoring tools. The rising internet penetration has fuelled the trend of online studies and degrees. This factor is likely to drive the demand for authoring tools during the forecast period. For instance, in 2019, Google launched an open-source authoring tool. This authoring tool targets all education levels from K-12 to higher studies.
The implementation of cloud computing, peer-to-peer problem-solving, open content development, and rapid growth of the target audience are some of the other factors that are expected to drive the demand for authoring tools in the near future.
However, lack of awareness and lack of technical workforce in developing economies is expected to hamper the growth of the authoring tool market.
Impact of COVID-19 on the Global Authoring Tool Market

In this pandemic situation, all businesses shifted to a work from home model and all the traditional learning shifted to online learning. As a result, it increased the integration of software solutions in an organization. The software allows an organization to track the performance of employees in the work from home model. This is projected to increase the demand for authoring tools in the coming years.

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North America - the Dominant Authoring Tool Market

North America holds a prominent share of the authoring tool market due to the growing adoption of digitalization in organizations and the growing industrialization. In addition, growing web conferencing and video conferencing in enterprises due to strict lockdowns in countries tends to increase the demand for authoring tools.

The market in Asia Pacific is expected to expand at the highest CAGR in the authoring tool market during the forecast period. Rapid technological innovations and the growing expansion of SMEs have propelled the demand for authoring tools. In addition, the rising penetration of smartphones in developed economies is another prominent factor that is projected to drive the demand for authoring tools during the forecast period. For instance, according to GSMA, Asia Pacific had 64% mobile subscribers recorded in 2019 which is expected to reach 81% by 2022.

Key Players Operating in the Global Authoring Tool Market

The authoring tool market is highly fragmented due to numerous manufacturers in both developed and emerging regions. Companies in the authoring tool market are increasingly investing in research and development to develop new and innovative techniques to provide authoring tool solutions. Main players operating in the global authoring tool market include:

Articulate
Adobe, Inc.
Kenexa LCMS
Elucidat
Easygenerator
CrossKnowledge Mo hive
Infor ContentCreator
AppDynamics
SmartBear Software
iSpring

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