Global Tea Market Outlook, Opportunity, Overview, Segmentations, Types and Forecasts 2017 - 2025

Market insight on tea has seen growing sales to be underpinned by awareness about the health benefits of the consumption of beverages. Tea brands have gained revenues of the back of the promotion of the evidence-based medication benefits of tea. Both traditional and premium tea leaves have gathered steam over the decades.

The tea market is expected to make steady strides ahead. The expanding array of flavors is one of the key factors that will enrich the market landscape. Leaf tea with various flavors is growing in popularity among consumers of hot beverages. Especially in households, this is gathering traction.

Global Tea Market: Competitive Landscape

Some of the key players operating in the global tea market includes Starbucks, Associated British Foods Plc., Kusmi Tea, Peet's Coffee & Tea, DAVIDs Tea, Tata Global Beverages, Unilever Plc., and Tea Forte.

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Global Tea Market: Regional Analysis
On the basis of region, the global tea market is segmented in to North America, Asia Pacific, Europe, the Middle East and Africa (MEA), and South America. Of these, Asia Pacific accounted for the leading share in the global market and expected to continue its dominance over the last few years. This growth is attributable to the preference for tea among the general population and being the most common and popular hot beverage especially in developing economies such as India, China, Singapore, Hong Kong, Japan, Thailand, and Australia.

Asia Pacific has been Lucrative Market, Premium Tea Attracting Attention in Tea Culture in Households

Expansion of tea culture is a key trend bolstering the prospects in the tea market. Customary tea parties in recent years have played a crucial role in fueling the strides. In particular, Asia Pacific has emerged as a promising avenue for tea brands to expand their sales. The region has been notably lucrative and has earned the cynosure of attention among various tea producers.

Asia Pacific tea market is likely to rise at a CAGR of 6.8% during the forecast period of 2017 and 2025. The presence of a vast consumer base in emerging economies of Asia has been a major aspect that has fuelled the growth prospects. Globally, the market stood at S$12.8 bn in 2017.

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Global Tea Market: Segmentation

The product type split of the market has been derived using a top-down approach for each regional market separately, with the global product type segment split being an integration of regional estimates. Companies have been considered based on their product portfolio, revenue, and manufacturing capacity. In the absence of specific data related to the sales of tea of several privately held companies, calculated assumptions have been made in view of the company's product portfolio and regional presence along with the demand for products in its portfolio.

The report segments the global tea market as:

Global Tea Market: By Product
Leaf Tea
CTC Tea

Global Tea Market: By Type
Premium/Specialty Tea
Mass Tea

Global Tea Market: Overview

This report covers the analysis and forecast of the tea market on a global, regional and country level. The study provides historic data of the years 2005 to 2016 along with forecast for the period between 2017 and 2025 based on volume (kilo tons) and value (US$ Mn). It provides a decisive view of the tea market by segmenting it based on product, type, and regional demand. Application segments have been analyzed based on current trends and future potential.

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Customary Tea Parties Fueled Sales, Increasing Coffee Consumption Pose Threat

Market insight on tea observes that the array of new flavors has expanded notably over the past few decades. In this regard, targeted advertising has emerged as a part of an effective marketing strategy for tea brands to grab a higher share in flavoured beverages. Capturing consumer value through the introduction of products with exotic flavors is a key objective propelling the prospects in the tea market.

Premium tea has also emerged as a potentially lucrative segment. Research report on premium tea finds that this is an emerging trend in tea consumption. A major trend that has hampered the demand is the popularity of coffee. Some of the popular premium brands of tea are oolong tea, yellow tea, and white tea.

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