Press release
Marketing Automation Software Market 2022 Strategic Assessment- Adobe Systems Incorporated (Marke-to Inc.), Hubspot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation
The Marketing Automation Software Market provides a unique tool for evaluating the market highlighting opportunities, and supporting strategic and tactical decision-making. This report recognizes that in this rapidly-evolving and competitive environment, up-to-date marketing information is essential to monitor performance and make critical decisions for growth and profitability. It provides information on trends and developments, and focuses on markets capacities and on the changing structure of the Marketing Automation Software Market forecast 2026.The marketing automation software market was estimated at USD 6.87 billion in 2020 and is expected to be USD 19.66 billion in 2026, registering at a CAGR of 19.2% through the forecast period (2021-2026).
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https://www.marketinsightsreports.com/reports/02082591943/marketing-automation-software-market-growth-trends-covid-19-impact-and-forecasts-2021-2026/inquiry?Mode=Iris
The Marketing Automation Software market is highly competitive and consists of a number of major players. Companies like Act-On Software Inc., Adobe Systems Incorporated (Marke-to Inc.), Hubspot Inc., IBM Corporation (Silverpop), Marke-to Inc., Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., Salesfusion Inc., SAS SE, Teradata Corporation, SAP SE, Pegasystems Inc. Amongst Others.
Key Developments:
- Nov 2019 - Merlin Entertainment embarked on a bid to foster customer loyalty by enlisting experience agency Isobar Nordics to spearhead its digital transformation efforts. Isobar will be tasked with creating a single web and marketing automation platform for the attractions business.
- Sept 2019 - Everlytic, Vox Telecom's digital communication and automation business, launched a new feature: voice broadcasting. The digital communications platform is the first and currently the only South African company to offer voice broadcasting as part of an integrated digital communication platform. The Everlytic system enables businesses to manage all their digital messaging (email, SMS, and voice broadcasting) from a single customer view; simplifying, personalizing, and automating their marketing efforts.
- Aug 2019- Microsoft acquired marketing automation vendor PromoteIQ. PromoteIQ works with brand manufacturers and e-retailers to run brand-sponsored ads for products on such retailer sites as Kohls and Overstock.com.
Market Segmentation:
Market segment by Type, covers
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Market segment by Application, can be divided into
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Key Market Trends:
Entertainment and Media Expected to have a Significant Market Share
- Virtual reality (VR), over-the-top (OTT) video, and online advertising are projected to be among the fastest-growing revenue generators for entertainment and media companies in developing economies where technology adoption is dominant like the United States, which is a dominant internet advertising and marketing market and globally. These trends increase the need for high internet marketing activity, and the rising automation adoption for these activities supports the substantial scope for the vendors in the market studied.
- With smartphone adoption reaching nearly 30% of the global mobile user base, the data generation has exponentially increased. Such statistics further indicate the need for mobile-optimized marketing and an automation supporting software.
- Also, in 2018, the US entertainment and media sector had witnessed the second-highest penetration of smartphones. Hence, the adoption of marketing automation software is expected to accelerate in the entertainment and media industry during the forecast period.
Browse the Full report description and TOC at:
https://www.marketinsightsreports.com/reports/02082591943/marketing-automation-software-market-growth-trends-covid-19-impact-and-forecasts-2021-2026?Mode=Iris
What are the market factors that are explained in the report?
-Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a regional scale.
-Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.
-Analytical Tools: Marketing Automation Software Market report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter's five forces analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market.
Frequently asked questions by our customers:
-What are the drivers governing the growth of the market?
-What is the annual growth rate of the Marketing Automation Software market?
-What is the impact of Covid-19 on the market?
Finally, Marketing Automation Software Market report is the believable source for gaining the Market research that will exponentially accelerate your business. The report gives the principal locale, economic situations with the item value, benefit, limit, generation, supply, request and Market development rate and figure and so on. This report additionally Present new task SWOT examination, speculation attainability investigation, and venture return investigation
Contact Us:
Irfan Tamboli (Head of Sales) - Market Insights Reports
Phone: + 1704 266 3234 | +91-750-707-8687
sales@marketinsightsreports.com | irfan@marketinsightsreports.com
About Us:
MarketInsightsReports provides syndicated market research on industry verticals including Healthcare, Information and Communication Technology (ICT), Technology and Media, Chemicals, Materials, Energy, Heavy Industry, etc. MarketInsightsReports provides and regional market intelligence coverage, a 360-degree market view which includes statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations.
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