Protein Supplements Market Company Overview, Regional Economy, Development and Forecast to 2022

According to a new report by Transparency Market Research (TMR), a leading market intelligence firm, the global protein supplements market is witnessing a tremendous rise in its valuation, thanks to the increased focus of consumers towards acquiring a healthy lifestyle. With the presence of a large number of players, such as GlaxoSmithKline Plc, Amway Corp., ABH Pharma Inc., Vitacost.com Inc., and Nu Skin Enterprises Inc., the competitive landscape in the market looks highly fragmented, notes the market study. 

TMR report evaluates the global protein supplements market to rise at a CAGR of 5.30% during the period from 2017 to 2022. Protein supplements derived from animal sources have a bigger market than supplements derived from plant sources. TMR notes that the scenario may remain so over the period of the forecast. Hitherto, conventional channels, such as drug stores, convenience stores, and hypermarket/supermarket were the main distribution channels for protein supplements. However, going forward, online stores may gain an edge over these in the coming years. 

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Geographically, the worldwide protein supplements market registers its presence mainly across Asia Pacific, North America, Latin America, Europe, and the Middle East and Africa. Among these, North America has been leading the global protein supplements market, owing to the increasing awareness among consumers towards healthy living. This regional market is likely to remain on the top over the next few years. However, Asia Pacific is anticipated to report a greater growth rate in the near future, thanks to the continuously rising population, states the research report. 

The worldwide protein supplements market is highly competitive and fragmented in nature. Some of the key suppliers of protein supplements across the world are Abbott Laboratories, Glanbia Plc, GlaxoSmithKline Plc, GNC Holdings Inc., Amway Corp., Vitaco Health Ltd., ABH Pharma Inc., Atlantic Multipower UK Ltd., Herbalife International Of America Inc., Makers Nutrition LLC, Nu Skin Enterprises Inc., Shaklee Corp., USANA Health Sciences Inc., and Vitacost.com Inc.

Increasing Attention towards Health and Fitness to Support Demand for Protein Supplements 

"The significant surge in the attention towards health and fitness fuelled the demand for protein supplements doubly," says a market research analyst at TMR. The mushrooming of health clubs, gyms, and fitness centers across every corner in the world has a big hand in trending health and fitness among consumers, especially the youth.

The younger generation is more inclined towards having fit and healthy lifestyle, which, resultantly, has turned them towards protein supplements. With the trend continuing to create a buzz, the demand for protein supplements is projected to soar in the near future, reflecting positively on the global protein supplements market. The rapid urbanization and the increase in the purchasing power of consumers is also projected to assist this market in reporting a healthy rise over the next few years, notes the market study. 

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Constantly Fluctuating Protein Product Prices to Hinder Protein Supplements Market Growth Trajectory 

In the coming years, the global protein supplements market is expected to witness a high-paced growth. However, the trajectory does not look smooth. The constant fluctuation in the prices of protein products may hamper the growth of this market to some extent. Moreover, due to the high product cost, the sales of protein supplements will also experience a slowdown, especially in developing economies, in the near future. 

Nonetheless, the continuous efforts by leading players to introduce reasonable prices for their products may bear fruits and reflect positively on the global protein supplements market. In addition to this, the increasing popularity of sports events and various other fitness activities among youths is likely to support the growth in the global protein supplements market, states the research report. 

The global protein supplements market is segmented into: 

Product Type

Casein Protein Supplements

Whey Protein Supplements

Egg Protein Supplements

MPC Protein Supplements

Soy Protein Supplements 

Source Type

Plant

Animal 

Distribution Channel

Online Stores

Supermarkets and Hypermarkets

Convenience Stores

Drug Stores 
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Egg Protein Supplements to Face Tough Challenge from Soy

Protein supplements are commonly derived from animal or plant sources. At present, the demand for animal protein supplements is relatively higher than their plant-based counterparts. The key types of protein supplements available across the world are casein, egg, whey, MPC, and soy. With a share of approximately 38%, egg protein supplements have been dominating the overall market for protein supplements.

As these egg protein supplements enjoy a wider spectrum of consumers, analysts expect this segment to continue to lead over the next few years. The soy protein supplements segment, however, is likely to present more lucrative growth opportunities for players in the years to come. The rising trend of veganism is projected to positively influence this segment.

The ease in digestion offered by soy protein supplements and the presence of low level of cholesterol and fat in them will also fuel their demand in the near future.

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