Portable Power Station Market Size Worth US$ 295.91 million By 2028 | CAGR 4.9%: The Insight Partners

According to our latest market study on "Portable Power Station Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Type, Capacity, Application, and Battery Type," the market was valued at US$ 211.03 million in 2021 and is projected to reach US$ 295.91 million by 2028; it is expected to grow at a CAGR of 4.9% from 2021 to 2028.

Camping is becoming a popular leisure activity in the US, and over 40.5 million people participated in these activities in 2016. This number encompasses travelers who camp in automobiles and tents, recreational vehicles, and backyards. A portable power station can be used to power a mini-fridge to keep meat and seafood fresh and light up the camping venue. According to the North American Camping Report of 2019, the annual count of camper households in the US has climbed by 7 million since 2014, and the percentage of people preferring camping activities has increased by 72%.

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In addition to the increasing number of new campers, 38% of the Gen X population and 32% of millennials have begun to go camping regularly. According to Tourism Research Australia, total tourism in 2019 accounted for US$ 152 billion, which includes both domestic and foreign tours. People visiting hotels, motels, and resorts accounted for 24% of visitors in Australia, followed by those going caravanning and camping, which accounted for 14%. According to Eurostat, the UK, France, Germany, Italy, and the Netherlands account for two-thirds of all European campsites. Demands for laptops, cellphones, rechargeable trekking headlights, camping lamps, fridges, and cooler backpacks are growing with an urge among millennials to stay connected to the real world while camping. All of these devices require power to function, which justifies the potential for portable power stations.

In remote locations of developing countries, traditional centralized networks are incapable of addressing the basic, cost-effective electricity needs in time. The potential of remote and dispersed power systems to supply electricity across the world is supporting the portable power station market growth in developing countries. Concerns about CO2 and greenhouse gas emissions have attracted considerable global investments in renewable energy generation. Portable power stations are frequently utilized to store renewable energy and deliver electricity when needed. Thus, the global portable power stations market is predicted to grow during the forecast period as a result of the technological transformations in renewable energy generation. The AC inlet and USB socket on the portable power station constitute a reliable power source. Furthermore, power stations are gaining further popularity as their reach can be extended to remote locations. As a result, a large number of customers are prepared to invest in a portable power station for personal use, which is driving the portable power station market progress.

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Portable Power Station Market Insights

Increasing Use of Portable Power Stations During Power Outages Drives Market GrowthPower outages have severe economic and social consequences on communities worldwide, particularly in developing countries. The modern lifestyle of people and the rising usage of consumer devices are the critical reasons for the growing dependence on power. The reliance on electricity limits the societal tolerances for power outages, highlighting the need to improve power grid resilience against natural disasters.

Although outages are low-probability events, even one extreme event can be disastrous for infrastructure systems. Storms and intense weather conditions such as high gusts, searing heat, or freezing rain are the most common causes of power outages. Further, some outages, such as rolling blackouts and brownouts, also occur when there isn't enough power to run the electrical system. Power outages are likely to occur in locations that lack the necessary utility infrastructure to serve a densely populated area. The US reported 1.33 billion hours of power outages in 2020, up by 73% from that experienced in 2019. Although the number of people affected by outages varies every year, it increases steadily. In 2020, despite the longer blackout hours, total outages accounted for less than 1% of total customer hours. Thus, to avoid the losses due to power outages, the demand for portable power stations increases with time.

Leading Portable Power Station market Players:

ChargeTech, Drow Enterprise Co., Ltd., Duracell, EcoFlow, Goal Zero, Jackery, Inc., Lion Energy, Midland Radio Corporation, Shenzhen Lipower Technology Co., Ltd and SUAOKI

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The players operating in the portable power station market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

In November 2021, with the EcoFlow DELTA Pro portable home battery named in the prestigious media's 100 Best Inventions of 2021, EcoFlow has been recognized by TIME for its pioneering product development

In January 2022, EcoFlow, a portable power and renewable energy solutions company, launched the DELTA Pro portable home battery in Europe. Being a Kickstarter campaign, the DELTA Pro smashed various records to become one of the most-funded tech projects.

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