Global Online Recruitment Market Forecasts to See 7.1% CAGR by 2028

Online Recruitment Market Size is estimated to reach from US$ 29292.3 million in 2021 to US$ 47315.0 million by 2028; it is estimated to grow at a CAGR of 7.1% from 2021 to 2028.

Digital transformation is changing how businesses work (internal) or communicate with their customers (external). However, in most situations, digital transformation entails purchasing software and data technologies such as recruiting solutions and online recruitment channels, to reduce or remove administrative activities and improve operational performance within and across departments and hiring teams. There are various benefits of digitalization or shifting to the online mode of recruitment such as:

Impact of COVID-19 Pandemic on Online Recruitment Market

Various challenges are faced by industries in the US due to the outbreak of COVID-19. Thus, any impact on industries will directly affect the economic development of North America. The US is the world's worst-affected country by the COVID-19 outbreak. The consequent economic downturn has led to the rise in number of jobless candidates by more than 14 million in the country, which reached 20.5 million in May 2020 from 6.2 million in February 2020. As a result, in 2020, the rate of unemployment increased from 3.8% in February to 13.0% in May in the US; the rise in unemployment rate continued in April as well with 14.4%. This also led to a standstill in recruitment process across the region thereby impacting the online recruitment market. However, post Q3 2020, the number of COVID-19 cases in the US started declining, thus triggering gradual normalization of economic activities in the country. This resulted in rise in demand of products and services across the region. Moreover, with the improved vaccine distribution and administration drives, the US witnessed a more than expected increase in job openings in February 2021. According to data released by the Job Openings and Labor Turnover Survey (JOLTS), in 2021, the number of job openings rose to 7.4 million in March 2021 from 7.1 million in February 2021. Nonetheless, the labor market has a long way to go before resuming its late-2019 status. The US hiring rate increased to 4% in February 2021 from 3.8% in February 2020. To hire people easily and rapidly while maintaining social distancing, the demand for online recruitment rapidly increased across the region.

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Emergence of Fully Remote Companies and Social Media Recruiting

Globalization has Flexible schedules and work from home plans are quickly becoming one of the most demanded perks by job seekers, and businesses are adjusting to meet their workers' needs. As a result, the globe is seeing a growing number of entirely remote businesses. Companies are increasing their online talent pool by encouraging employees to operate remotely because they can now access global talent without being constrained by regional boundaries. As a result, it is observed that more people are using apps and technologies like online recruitment solutions, virtual workplaces, augmented and virtual reality work environments, and advanced multi-media networking tools to control remote hiring and teams.

Strategic Insights:

Players operating in the online recruitment market are mainly focused on the development of advanced and efficient products.

- In 2020, Tribepad Ltd., a recruitment software company, announced a partnership with WeLove9am, a marketing and advertising agency. The partnership aims to assist Signature Senior Lifestyle Care Homes in facilitating a smooth online recruitment process for their clients.
- In 2018, LinkedIn launched a new product to assist employers in managing candidate sourcing, interviewing, and hiring. LinkedIn is also experimenting with how it can assist businesses in improving their diversity by allowing recruiters to assess the gender proportions in a pool of candidates.

Recruiter chatbots are also gaining momentum in the online recruitment market. The main goal of a recruiter's chatbot is to have real-time interactions with applicants by posing specific questions. Chatbots powered by artificial intelligence are supposed to take the candidate experience to the next level. If job seekers receive daily updates during the application process, they are more likely to have a favorable opinion of the organization. Thus, the growing awareness of the benefits of AI integrated recruiting process is expected to influence more companies to adopt the same, thereby contributing to the growth of the market over the forecast period.

The online recruitment market is segmented based on job type, application, and geography. Based on job type, the market is segmented into permanent and part-time. In 2021, permanent segment accounted for the largest market share. In terms of application, the market is bifurcated into Finance, Sales and Marketing, Engineering, IT and Others. In 2021, IT segment accounted for a larger share in the market. Geographically, the global online recruitment market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). In 2020, the North America segment accounted for the significant share in the global market.

ABC Consultants, Glassdoor, Inc.; iPlaceUSA, Inc.; itForte; Info Edge (India) Ltd. (naukri.com); LinkedIn Corporation; Multi Recruit, SH Inc.; StepStone GmbH; and TalenTECH Solutions Pvt Ltd (Hiring Plug ) are among the major companies operating in the online recruitment market.

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