Global Stationary Battery Storage Market: Marketing Strategies
Market players are designing marketing strategies to ensure maximum reach to the target consumers. In this competitive space, market players are adopting various marketing strategies such as digital marketing, influencer marketing, and experimental marketing. Key players are investing more on experimental marketing through in mall and in-store activities to engage and encourage consumers to participate in actual brand experience.
Experimental marketing is one of the key strategies adopted by Duracell. In 2014, Duracell undertook a campaign in Canada to simultaneously highlight the importance of human connection and battery power through #PowerWarmth. Under this strategy, Duracell installed a heated bus shelter in Montreal in the winters. The shelter was covered with texts related to Duracell Quantum battery. The heater was activated as the passengers touch the designated handprints on either side of the shelter, while holding hands themselves.
In addition, in 2017, Panasonic Canada announced a contest, the Spider-Manpower Pose Photo Contest' in sponsorship with the blockbuster Marvel film, Spider-Man: Homecoming. The competition was run for 12 weeks and enabled the company to raise awareness regarding its battery products in the country. The marketing campaign's aim was to drive more traffic on its website, enhance presence on social media, and increase awareness regarding its battery products. The competition helped boost the company's brand presence and engagement on social media.
In another influencer marketing strategy, Duracell highlighted the importance of stocking up its batteries during the holiday season. In this strategy, 100 influencers across Canada were involved. They were requested to post two images on Instagram, one lifestyle image and another flat lay image with texts encouraging followers to stock up Duracell batteries throughout the Christmas season. The total reach achieved by Duracell through this campaign was 903,905 with 78,282 engagements through 120 influencers.
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Energizer Canada, another key market player, announced a new campaign "Join Our journey" in 2015 to promote its EcoAdvanced AA battery, developed using 4% recycled batteries. The company aims to rise from 4% to 40% by 2025. The campaign targeted kids of the age group 5 to 12. The program aimed to make science, technology, engineering, and math (STEM) fun for children. Under this campaign, kids were asked to submit the drawings of their dream creature. The winner got an opportunity to work with STEM experts to create a battery-powered toy using 3D printing.
Growing penetration of digital media in Canada has compelled key players to adopt a new strategy focused on digital marketing. Market players are using Instagram, You-Tube, and Facebook as marketing tools to reach maximum consumers. In addition to the mentioned strategies, companies are also undertaking new partnerships and product innovations as an effective tool for marketing.
• Market Size in terms of Revenue (USD Million) from 2014 to 2026
• Historical & Descriptive Analysis from 2014 to 2020
• Forecasts & Predictive Analysis from 2021 to 2026
• Market Drivers, Restraints, Opportunities, & Market Trends
• Market Attractiveness Analysis
• Segment Analysis
• Competitive Landscape and Company Market Share Analysis
• Porter's Five Forces Analysis
• Value Chain Analysis
• PEST Analysis
• Regulatory Landscape
• Technology Landscape
• COVID-19 Impact Analysis
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