Protective Face Mask Market Countermeasures of Economic Impact and Marketing Channels To 2021-2031

Protective Face Mask Market Outlook 2031
The global protective face mask market was valued at US$ 23 Bn in 2020
It is estimated to expand at a CAGR of 8.7% from 2021 to 2031
The global protective face mask market is expected to surpass the value of US$ 28.2 Bn by the end of 2031

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Manufacturers Expand Production Capabilities to Support U.S. Government amid COVID-19
The increasing awareness regarding advanced face protective equipment is translating into value-grab opportunities for manufacturers in the protective face mask market. The extensive R&D coupled with strong investment on the latest technology is helping to boost product sales. Manufacturers are aiming towards providing appropriate solutions for challenging safety needs.

The protective face mask market is projected to cross an output capacity of 65,414.1 million units by the end of 2031. This is evident owing to new product development, comfortable design of face masks, and impressive build quality in products. Manufacturers are expanding their production capacities to produce N95 masks to support the U.S. Government, owing to record-breaking hospitalizations for coronavirus cases. They are capitalizing on the demand for respiratory protection products to lower the stress on healthcare facilities during the ongoing pandemic.

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Surge in Coronavirus-affected Cases Fuels Demand for Protective Face Masks
The unprecedented demand for protective face masks is creating revenue opportunities for manufacturers. Companies in the protective face mask market are working at breakneck speeds to ensure a robust supply of masks through retail outlets, mobile shopping apps, and eCommerce platforms. A surge in the coronavirus-affected cases and new variants such as Omicron are propelling the demand for protective face masks.

The rising awareness of mask usage, owing to the ongoing pandemic is acting as a key driver for the protective face masks. Manufacturers are boosting production capacities for surgical masks, procedure masks, face shields, and N95 respirators to capitalize on incremental opportunities. Regulations and norms by the World Health Organization (WHO) and National Institute for Occupational Safety and Healthcare (NIOSH) are contributing for increased sales of protective face masks.

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Overt & Covert Authentication Solutions Prevent Sale of Counterfeit Products
One of the major challenge in the protective face mask market is rising incidence of counterfeit products, which are available on online platforms and in physical stores. Hence, cash-rich companies are investing in overt and covert authentication solutions such as tamper-evident closures and digimarc barcodes, respectively, to prevent the issue of counterfeit products.

The fake brand labelling of reputed medical product manufacturers is growing rampant in the protective face mask market. Hence, established manufacturers are investing in high-end printing capabilities and digital watermarking, where the latter is only detectable with enabled devices.

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Hi-tech Fabrics and Next-gen Designs Gaining Popularity in Protective Face Masks
New trends such as reusable masks with removable filter and attachable face shield are boosting product sales in the protective face mask market. These masks are being designed with a head strap instead of ear loops and an aluminum nosepiece that prevents leaks and glasses from fogging.

On the other hand, manufacturers in the protective face mask market are designing masks made of soft, hi-tech fabric that wicks away moisture. These masks have a two-piece design that helps mold the mask to the face to prevent slippage and glasses from fogging. Manufacturers are increasing the availability of masks made of medical grade filter material with a bifurcated chamber to keep hot breath air away from the face.

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