Global Sports Apparel Market Study Analysis: Rising Demand For Fashionable Sports Apparel Will Register A Health Growth For The Sports Apparel Market

The global Sports Apparel market is expected to grow from $ billion in 2020 to $ billion in 2028 at a CAGR of 10%. Sports apparel are clothes that are worn while performing strenuous physical activities, which include workout sessions or playing any type of sport. They are designed in such a way that they offer agility as well as comfort while performing any physical activity and movement. Sports apparel is made of breathable fabric that allows sweat to evaporate quickly, thus allowing the wearer to remain fresh for a longer period. The fabrics which are generally used to make sports apparel are spandex, polyester, microfiber, and calico. Sports apparel was initially used by athletes but later on, it became very common among gym-goers and other non- athletes. Sports apparel has been highly adopted in mature regions including Germany, the US, and Canada, and developing countries such as India, China, and Brazil are also increasing their demand.

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Global Sports Apparel Drivers And Restrain:
Over the years, there has been a trend of an increasing consciousness among modern consumers with regards to their physical fitness as well as their appearance. As a result of this, consumers are increasingly motivated to try out different types of physical activities which include yoga, cycling, Zumba, running, among many others which significantly drive the demand for sports apparel. In addition to this, consumers also desire to maintain a sporty yet trendy and fashionable look while performing these activities. This further encourages sports apparel companies to produce items that will satisfy their customers’ demands and desires. Sports apparel brands are thus producing attractive and stylish sports apparel that complement their physical attributes. In recent years, the top players in the sports apparel market have been highly focusing on innovation in designing the apparel due to their growing role in improving the athlete’s overall performance. Therefore, the increasing demand for fashionable sports apparel is driving the market growth significantly.

The top key players in the sports apparel market are constantly trying to improve and update their market strategies, despite the increasing popularity of sports apparel, as a result of intense market competition. To achieve sustainability and maintain their top position, sports apparel companies need to compete effectively in all areas. Endorsements and kit sponsorships are a large part of marketing strategies used by the majority of the companies. For instance, Nike Inc., one of the topmost sports apparel companies pays some of the top athletes in the world such as Cristiano Ronaldo, Neymar, LeBron James, and many others for endorsing the brand as well promoting their different sports products and apparel. Moreover, the major companies also sponsor uniform kits to many sports clubs and teams around the world. the aggressive advertisements thus help in fuelling the growth of the sports apparel market.

Aggressive advertisements and celebrity endorsements are major factors affecting the growth of the sports apparel market. The majority of the key players use multiple athletes to endorse their brand. For instance, Adidas pays Lionel Messi, James Rodriguez, Paul Pogba, and numerous other star athletes to endorse their brand. The large fan base of these endorsers significantly drives the demand for sports apparel.

The factors restraining the growth of the global sports apparel market include fluctuating raw material prices and easy availability of counterfeit products

Covid-19 Scenario:
• Impact on Market Size
• End-User Trend, Preferences, and Budget Impact
• Regulatory Framework/Government Policies
• Key Players Strategy to Tackle Negative Impact
• Opportunity Window

Global Sports Apparel Market Segments:
The global Sports Apparel market is further segmented into product type, distribution channel, end-user, and geography.
By Product Type: Tops & T-shirts, Hoodies & Sweatshirts, Jackets & Vests, Shorts, Socks, Surf & Swimwear and Pants & Tights
By Distribution Channel: E-Commerce, Supermarket/ Hypermarket, Online Channel, Institutional Channel, Franchised Sports Store, Independent Sports Store, Modern Trade Channel, Brand Outlets and Discount Stores
By End-User: Children, Men, and Women

Key Region/ Countries Covered
• North America (US, Canada, Mexico)
• Europe (Germany, U.K., France, Italy, Russia, Rest of Europe)
• Asia-Pacific (China, India, Japan, South Korea, Rest of Asia Pacific)
• Rest of the World (Middle East & Africa and South America)

North America dominates the global sports apparel market which is attributed to the increasingly improved retail structure as well as a surge in adoption of sports apparel as a result of aggressive celebrity brand endorsement and advertising. In addition to this, increasing expenditure by consumers on sports apparel as it is considered as a style statement further fuels the market growth in this region. The Asia Pacific is expected to witness the highest growth during the forecast period, owing to the highly evolving retail infrastructure along with the rising disposable income of consumers in the Asia Pacific region. China accounts for the highest demand due to increasing population growth in the country. Furthermore, changing lifestyles, rising disposable income, and increasing health awareness contribute to the growth of the sports apparel market in the region.

Key Players of Global Sports Apparel Market:
• Adidas
• Nike, Inc
• Puma SE
• Under Armour, Inc
• Ralph Lauren
• Umbro Ltd
• Fila
• Lululemon Athletica
• New Balance
• Columbia Sportswear Company

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Key Questioned Answered Through The Report:
• The Impact of COVID-19 on the global market
• What are the potential opportunities for new entrants in the global market
• What is the market Size and Forecast from 2020 to 2028?
• Key Players associated with the global Sports Apparel Market
• Value Chain Analysis of Global Sports Apparel Market
• What is the CAGR of the global Sports Apparel Market from 2021 to 2028
• Major Growth Factor, Challenges, Trends, and Opportunities in the global market
• Key outcomes of SWOT Analysis

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