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ATEN Announces Expansion Plans in India

08-08-2007 08:40 PM CET | IT, New Media & Software

Press release from: ATEN International

/ PR Agency: Mutual PR
Using Complete Sales Resources and Real-Time Technical Services to Aggressively Expand High-End Markets

New Delhi, India, Aug 8, 2007 – In keeping with its commitment to the growing Indian market for KVM switches and connectivity appliances, ATEN International Co. Ltd., a leading designer, manufacturer and distributor of advanced connectivity solutions, today announced aggressive expansion plans to further increase its strong market share and sales revenue in India. In the framework of its channel expansion, ATEN will closely cooperate with Cubix Micro Systems, its exclusive Indian distributor with whom it enjoys a strong and long-time partnership. With this expansion, ATEN underlines its commitment to the Indian market; aims at maintaining the leadership position in the SMB market, and further expands in the high-end sector.

“With tremendous sales growth, we see India as one of our key markets with an immense growth potential in Asia and we can also see the urgency and need to be closer to our customers. ” says Jerry Liu, Associate Vice President of ATEN International. “To serve India’s market, we will closely cooperate with Cubix, who will provide a complete channel network together with real-time technical support. Over the next few months we will introduce our full range of new products and increase the route to markets at all levels by launching the Channel Enhancement Program with Cubix.” he adds.

“Indian IT industry is maturing fast and the market is well geared up for higher end server management online. We believe that the Over-IP KVM solution will be the driver of KVM market growth. With the launch of our complete ALTUSEN Over the NET™ remote management solutions, they will help for the secured and centralized management of entire IT infrastructure in multiple data centers, branch offices and remote locations,” Jerry Liu said.

In addition to the Over the NET™ remote management solutions, ATEN offers a wide range of enterprise class KVM solutions, including multi-platform KVM, LCD KVM and Cat 5 KVM switches. ATEN’s customized KVM solutions help trim down compatibility related issues faced by administrators while managing different servers and data center devices.

Addressing the needs of both the small office and home office (SOHO), ATEN offers practical devices such as 2- and 4-port cable KVM or desktop KVM switches. ATEN, the first manufacturer to develop the cable KVM switch for which it received patent from countries worldwide, recently launched a complete line of DVI cable KVM and Hybrid cable KVM switches, the latter offering flexible combinations of PS/2 and USB mouse. ATEN’s desktop solutions include the USB KVMP (Peripheral) series with an USB hub integrated into the KVM switch which centralizes the control of PCs and peripherals. Each USB KVMP model offers special features to meet various application needs.

ATEN has also earmarked fresh plans to further increase its channel partner network, by almost 40 percent, from the existing channel base of 15 Gold and 200 authorized reseller partners. To be executed by Cubix Micro Systems, this new channel initiative will enable ATEN to further consolidate its presence in major Tier 1 markets while allowing it to cultivate emerging market opportunities in Tier 2 and tier 3 cities across India. As the goal is to provide real time customer service and technical support, Cubix has been aggressively expanding their office locations in different cities. With full-fledged offices in Pune, Mumbai, Bangalore, Chennai, New Delhi and Hyderabad, Cubix now strives to further penetrate Eastern India beyond Kolkata reaching cities like Coimbatore and Chandigarh.

Keen to keep up the aggressive momentum through rest of the year, ATEN has already chalked out innovative channel development initiatives, product training programs and vertical specific end user seminars, to capitalize on emerging opportunities for its products across market segments and geographies in India. Amongst the various innovative channel initiative planned is the ATEN/Cubix Channel Enhancement Program, designed to enable authorized channel partner to avail of benefits such as free product training, demo products at a discounted rate, exciting performance incentives and Channel award programs.

About KVM Switches – An Essential Server Management Device
A KVM (Keyboard, Video and Mouse) switch is an advanced, hardware-based solution that allows centralized access to multiple computers easily and conveniently from a single keyboard, monitor, and mouse. A KVM switch is useful in an extensive range of environments, suitable for SOHO users, small and medium businesses, and large corporations. Fundamentally, a KVM switch allows server rooms and data centers to optimize rack space in the IT environment, reducing costs and the clutter of keyboards, monitors and mice. Additional benefits include savings in energy consumption, server racks, cabinets, and floor space. Since a KVM switch provides access to a number of computers from a central location, IT professionals are no longer running from one server to the next, thereby streamlining workflow and increasing productivity. To meet the ever-developing needs of the globalized economy and the Internet, KVM solutions now have over-IP functionality for remote management capability that better fulfills the demands of corporations who need to manage multiple server rooms worldwide.

About Cubix Micro Systems
Cubix Micro Systems is revolutionizing the economics of Indian Sever Management and Network Traffic Management Market offering high-performance connectivity solutions that enable customers to support many different services and applications at scale. Cubix Micro Systems holds one of the top three market-share positions in India in the key market it serves. It introduces most innovative and advanced products and solutions serving thousands of Customers — including India's top 200 largest - government, and enterprise customers rely on Cubix Micro Systems for any type of IT Infrastructure solutions they need which are secure and highly scalable and most reliable with the lowest total cost of implementations. For more information, please visit

Media Contact
Priyanka Jain /Ajay kumar

Priyanka jain

About ATEN
ATEN International Co., Ltd. is specialized in connectivity solutions in information technology. Established in 1979, ATEN is today considered the leading manufacturer of KVM Switches worldwide. This prominent position was reached by continuously high investment in research and development, resulting in numerous patents and exemplified by the sophisticated ASIC, developed in the ATEN labs and manufactured by ATEN. The product range today covers hundreds of connectivity products, providing complete KVM solutions from entry level to the enterprise market. Among the customers of ATEN are large, companies with global operations, midrange and small businesses, as well as ambitious private users. For further information, please visit

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