Geomarketing Market 2022 Analysis by Global Manufacturers – Microsoft Corporation, IBM Corporation, Oracle Corporation, Google LLC

The Geomarketing Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

The geomarketing market is expected to reach USD 18.21 billion by 2026 from the present estimate of USD 7.35 billion in 2020 at a CAGR of 16.32% during the forecast period.

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Top Leading Companies of Geomarketing Market are Microsoft Corporation, IBM Corporation, Oracle Corporation, Google LLC, and Cisco Systems, Inc. and others.

Industry News and Updates

May 2020 - ESRI Business Information Solutions Inc has partnered with the Inter-American Development Bank (IDB) to provide free access to geospatial technology in response to the COVID-19 emergency in Latin America and the Caribbean (LAC). Governments of the region will be able to use a COVID-19 solution to track critical equipment and assets availability, manage supply chains, and maintain business continuity.

- March 2020 - Bluedot, a leading provider of first-person location data, has announced an integration with Oracle Responsys, a real-time, omnichannel orchestration platform within the Oracle Marketing Cloud, to harness the power of location. The integration will give Oracle Responsys clients access to real-world insights needed to create meaningful, timely campaigns with their end customers.

Key Market Trends

North America Will Experience Significant Growth and Drive the Market

- North America is expected to dominate the market studied over the forecast period, mainly due to the increasing IT spending, acceptance of innovative and advanced technologies, and the presence of a large number of significant market vendors in the region.

- According to the report, IT spending on products and services in North America is forecast to grow 3.7% in 2019, will exceed USD 1 trillion in 2020, and will account for 40% of all worldwide revenues over the period. Further, United States spending on software will grow at a healthy 7.9% CAGR over the forecast period, making it the largest category by 2020.

- Moreover, changing technology, regulations, and customer expectations are transforming financial services pushing financial institutions to be more agile and open while maintaining tight security and data privacy. Now nearly two out of every three Americans own a smartphone, so financial institutions have a vast array of opportunities to capitalize by delivering products and services tailored to customers based on location, which has led to the collaboration of many BFSI organizations with IT providers.

Regional Outlook of Geomarketing Market report includes the following geographic areas such as: North America, Europe, China, Japan, Southeast Asia, India and ROW.

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What Are The Market Factors That Are Explained In The Report?

Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a global and regional scale.

Analytical Tools: The Geomarketing Market Report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter’s five forces analysis, SWOT analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market.

Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.

Customization of the Report: This report can be customized as per your needs for additional data up to 3 companies or countries or 40 analyst hours.

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