Press release
Hurom’s Premium Slow Juicer/Smoothie Maker Is Selected As A Finalist For The IHA Innovation Awards
Chicago, IL (March 2, 2013) – Hurom Co., Ltd, the leading manufacturer of juicers and juice extractors, has been appointed as a finalist in the second annual International Housewares Association’s Innovation Awards. The company’s new and exclusive Premium Slow Juicer/Smoothie Maker has been named one of the top five contenders in the Kitchen Electrics category.The association’s Innovation Awards recognize brands that represent the best in their product category. Keeping with this tradition, the Premium Slow Juicer/Smoothie Maker was selected for its cutting-edge design and one-of-a-kind functionality. The company’s latest development allows for the creation of personalized smoothies and juices while preserving complex flavors and important nutrients. Some other unique components include their “Juice Cap” which allows the machine to flawlessly mix juice from multiple fruit/vegetables and their “Pulp Control Lever” manages the amount of pulp that remains in the juice/smoothie after extraction.
“We are honored to be named a finalist in the Innovation Awards out of 400 entries,” said Chris Wert, Marketing Manager of Roland Products, Inc. “Our latest Premium Slow Juicer/Smoothie Maker offers strong versatility and we are thrilled that our product is being appreciated for its revolutionary features.”
The “Best of Category” selections will be announced at the show on Saturday, March 2nd at 4:30 pm in the Innovation Theater at McCormick Place Exposition Center. For more information on the brand’s distributor, Roland Products, Inc., please visit www.rolandinc.com and their booth #S3011. For more details on Hurom, please visit www.slowjuicer.com and to learn more about the International Housewares Association, please visit www.housewares.org.
About Hurom
Hurom Co., Ltd has specialized in the production of juicers and juice extractors for more than 36 years. Featuring a patented Slow Squeezing System (SSSTM), the Hurom® operates at only 80 RPM and uses a mere 150 Watts of energy, instead of 1,000-24,000 RPM and up to 1,500 Watts of energy like a typical centrifugal "High Speed" juicer. Hurom’s® method of extraction is masticating and pressing, which juices faster than most typical juicers and expels significantly more juice from the same foods. The slow RPM ensures that the cellular structure of fruits and vegetables is kept intact, eliminating oxidation and separation. Designed to preserve enzymes, nutrients and flavor, Hurom® produces richer colored juice that retains more vitamins and minerals. For more information, please visit www.slowjuicer.com
About Roland Products, Inc.
Established in 1989, Roland Products, Inc. is a family-owned, North American distributor headquartered in Los Angeles. The company offers distribution for several leading European and Asian houseware brands and is renowned for excellent customer service. Since its founding, Roland Products, Inc. has continued to introduce the most innovative, health conscious and unique products for the home to the North American market. For more information, please visit www.rolandinc.com.
Leading Manufacturer of Juicers Is Nominated For The Award’s Kitchen Electrics Category
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