India Smart TV and OTT Market 2022 Value with Status and Analysis - Xiaomi Corporation, Samsung, LG Corporation, Sony Corporation, TCL Technology, Vu Technologies

The India Smart TV and OTT Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

The Indian smart TV and OTT market is expected to register a CAGR of 5% during the forecast period (2021 - 2026).

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Top Leading Companies of India Smart TV and OTT Market are Xiaomi Corporation, Samsung, LG Corporation, Sony Corporation, TCL Technology, Vu Technologies, Honor, OnePlus and others.

Industry News and Updates

In May 2020 - Xiaomi forayed into India's smart set-top-box or streaming market with the launch of the Mi Box 4K. The Mi Box 4K has been designed to turn any regular feature TV into a smart TV.

- In January 2020 - TCL Corporation launched a smart range of AI-powered televisions and air conditioners in the Indian market. The company has introduced next-generation 'AI x IoT' concept with its C8 AI Android TV Series, TCL Home APP, and a wide range of Smart Air Conditioners.

Key Market Trends

Internet Protocol Television (IPTV) to Boost the Market Growth

- Video on demand (VOD) is one of the dynamic features offered by Internet Protocol TV. VoD provides users with a menu of available videos from which to choose. The video data is transmitted via Real-Time Streaming Protocol. VOD has gained a huge amount of popularity in the recent past. This has resulted in the increased adoption rates of Smart TVs. Moreover, with increasing smartphone penetration and lower data tariffs, VoD services through OTT platforms are showing promising growth in India.

- OTT and IPTV are gaining traction driven by increasing broadband penetration and changing content consumption behaviors in the region. The effect can be significantly observed in Asian countries, like India, which represented an 8.2% GDP growth rate in FY 2018. Rapid urbanization in the region, which stands at 33% in India and the increase in spending power is playing a significant role in the adoption of IPTV in the households.

- Moreover, Indian government initiatives towards digital transformation such as digitization of cable TV and Direct-to-Home (DTH) services are also favoring the adoption of IPTV in the country.

Regional Outlook of India Smart TV and OTT Market report includes the following geographic areas such as: North America, Europe, China, Japan, Southeast Asia, India and ROW.

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What Are The Market Factors That Are Explained In The Report?

Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a global and regional scale.

Analytical Tools: The India Smart TV and OTT Market Report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter’s five forces analysis, SWOT analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market.

Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.

Customization of the Report: This report can be customized as per your needs for additional data up to 3 companies or countries or 40 analyst hours.

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