Non-Toxic Nail Polish Market Forecast, By Type, Product, Revenue Share, Key Player (Orly International Inc, Kure Bazaar SAS, Smith & Cult, LLC), Regional Demand

Market Overview
Global Non-toxic nail polish market size is estimated to reach USD 2.3 billion by 2024, at a CAGR of 4.9% during the forecast period of 2019 to 2024.

Market Dynamics
The increase in the female population has fueled demand for nail polish all around the world. Consumers choose nail polish based on their preferred nail art. In the future years, demand for nail polish is likely to rise as consumers place a greater emphasis on nail care and use multi-color enamels on their finger and toe nails. Consumer knowledge of the detrimental consequences of chemicals used in nail lacquer has resulted in an increase in demand for non-toxic nail polish. Nail polishes are lacquers that come in a variety of colors and shapes and are used to decorate finger and toe nails. Non-toxic nail polish is manufactured with organic ingredients and contains no or minimally harmful ingredients. Furthermore, consumers who are allergic to chemicals are increasingly turning to non-toxic nail polishes. Toluene, dibutyl phthalate, and formaldehyde are known as the "toxic trifecta" because they are carcinogens. These compounds have the potential to impair the neurological system as well as the reproductive system.
Consumers' need for beautiful nails has grown in tandem with changing fashion trends, resulting in a burgeoning nail salon sector. As a result, market players are concentrating their research and development efforts in order to create new and novel non-toxic goods. In addition, the players are concentrating on developing non-toxic nail polish and making it available to clients all over the world.

Competitive Dynamics
The notable players in the market are Orly International, Inc (US), Kure Bazaar SAS (France), Smith & Cult, LLC (US), NBY London Ltd. (UK), Kosé Corporation (Japan), Art of Beauty Inc (US), Pacifica Companies (India), Benecos. (UK), Cienna Rose Limited (UK), butter LONDON, LLC (UK), Soigné nails (UK), Jinsoon (UK), Kester Black (UK), Honeybee Gardens Inc. (US), Karma Organic Spa (US), and Beautylish, Inc. (US).

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Market Segmentation
Product type, finish, distribution channel, and region have all been used to segment the global non-toxic nail polish market.
According to a market analysis of worldwide non-toxic nail polish, the market is divided into four types: base coat, top coat, gel, and others. The base coat sector is likely to have the largest market share and increase at the fastest rate
Glossy, matte, glitter, satin, and other finishes have been used to segment the global non-toxic nail polish industry. The glossy segment is predicted to account for the majority of market share, while the matte segment is expected to grow at the fastest rate over the study period.
The global non-toxic nail polish market has been divided into two categories: store-based and non-store-based, based on the distribution channel. Supermarkets and hypermarkets, specialty stores, and other stores make up the store-based component. The market's revenue share is likely to be dominated by the store-based segment. During the projected period of 2019 to 2024, however, the non-store-based category is expected to develop at a faster rate.

Region Overview
During the forecast period, North America is expected to account for the greatest share of the global non-toxic nail polish market, with a CAGR of about 20%. Natural nail paint has becoming increasingly popular in North America as people become more aware of its benefits. Furthermore, the demand for nail paint in North America has been spurred by an increase in women's grooming knowledge and a rise in nail care fashion trends. The United States and Canada are two of the most important marketplaces in the region. As people become more aware of the detrimental effects of chemicals on the human body, there is a growing need for non-toxic products.
Furthermore, sales in the European market are likely to increase because to the large consumer base and rising health awareness. Nail polish has been an important aspect of women's fashion trends throughout Europe. The demand for nail polish has risen as a result of an increase in professional nail care services across the region.
The use of nail polish has increased in Asia Pacific due to an increase in the acceptance of nail care fashion trends. Furthermore, through marketing initiatives, significant players in the region have promoted the use of nail polish. The non-toxic nail polish market in Asia Pacific is predicted to grow as a result of this.
During the forecast period, the non-toxic nail polish market is expected to be driven by expansion in the retail sector and an increase in celebrity endorsements for new nail care art in the Middle East and Africa. Due to a growth in the number of women, South America is expected to be an appealing destination for non-toxic nail polish. In addition, as people become more aware of new products and nail care fashion trends, demand for nail paint has increased in South America.

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