Marketing Automation Software Market 2022 Business Scenario – Act-On Software Inc., Adobe Systems Incorporated, Hubspot Inc.

The Marketing Automation Software Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

The marketing automation software market was estimated at USD 6.87 billion in 2020 and is expected to be USD 19.66 billion in 2026, registering at a CAGR of 19.2% through the forecast period (2021-2026).

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Top Leading Companies of Marketing Automation Software Market are Act-On Software Inc., Adobe Systems Incorporated (Marke-to Inc.), Hubspot Inc., IBM Corporation (Silverpop), Marke-to Inc., Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., Salesfusion Inc., SAS SE, Teradata Corporation, SAP SE, Pegasystems Inc. and others.

Industry News and Updates

Nov 2019 - Merlin Entertainment embarked on a bid to foster customer loyalty by enlisting experience agency Isobar Nordics to spearhead its digital transformation efforts. Isobar will be tasked with creating a single web and marketing automation platform for the attractions business.

- Sept 2019 - Everlytic, Vox Telecom's digital communication and automation business, launched a new feature: voice broadcasting. The digital communications platform is the first and currently the only South African company to offer voice broadcasting as part of an integrated digital communication platform. The Everlytic system enables businesses to manage all their digital messaging (email, SMS, and voice broadcasting) from a single customer view; simplifying, personalizing, and automating their marketing efforts.

Key Market Trends

Europe Expected to Witness Significant Growth

- Europe's marketing automation software market is expected to grow significantly over the forecast period, due to increased marketing investment by most regional end-user verticals, coupled with an ever-growing social media penetration. This makes the region a lucrative hub for the studied market.

- The growing adoption of SaaS cloud services, increasing demand for data integration services, and expanding 5G network coverage are some of the significant factors that the market studied is estimated to have a massive scope in the region.

- Most of the European B2B marketers who are using the marketing automated platforms stated that they are not using them to their full potential. The vendors are focusing to couple their software platform offerings with marketing services to provide customized services. This is strengthening the concept of Marketing as a Service (MaaS) among the region's business circles. The growing marketplace and the increasing number of marketing channels are also boosting companies to explore new markets by increasing their reach of businesses. This is driving the growth in marketing and pushing companies to deploy automation to streamline the process.

Regional Outlook of Marketing Automation Software Market report includes the following geographic areas such as: North America, Europe, China, Japan, Southeast Asia, India and ROW.

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What Are The Market Factors That Are Explained In The Report?

Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a global and regional scale.

Analytical Tools: The Marketing Automation Software Market Report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter’s five forces analysis, SWOT analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market.

Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.

Customization of the Report: This report can be customized as per your needs for additional data up to 3 companies or countries or 40 analyst hours.

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