Demand From Public Safety And Defense Sectors Is Expected To Grow Push-To-Talk (PTT) Market In Upcoming Future

Historical Vs. Future Outlook on Push-to-Talk Services
The push-to-talk industry has gained traction over the past years with rise in requirements from the public safety and government & defense sectors. High preference for Land Mobile Radio (LMR) Systems, proliferation of rugged & ultra-rugged smart mobiles, and growing demand from retail, transportation, and other commercial sectors have further propelled industry growth during the last 5 years from 2016 to 2020.

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As key end-use sectors such as transportation, logistics, and retail are steadily recovering from the impact of the COVID-19 pandemic, push-to-talk phone and service providers are expected to come across lucrative growth scope in the foreseeable future.

According to Fact.MR, the push-to-talk industry will remain highly potential, while more than 20 countries will emerge dominant during the forecast period of 2021 to 2031, with the market expanding at more than 8% CAGR through 2031.

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Why is Demand for Push-to-Talk Services High from the Government & Defense Sector?
Push-to-talk services are widely used in the government and defense sector owing to optimum security & safety level and ease of communication. With demand from these two sectors increasing exponentially, push-to-talk service providers are expected to see revenue gains in the near future.

As stated in a report titled “Government Expenditure on Defence- Statistics Explained”, published by the European Commission (EC) on 3rd March 2021, general government expenditure in the EU on defence amounted to 1.2% of the Gross Domestic Product (GDP) in 2019.

According to the report, as a share of total expenditure, defence expenditure amounted to 2.6% in 2019 in the EU and 2.5% in the Euro area. This data indirectly gives a glimpse of the upcoming opportunities for push-to-talk service providers across regions.

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What are the Key Challenges Faced by Push-to-Talk Solution Providers?
There are a few disadvantages of push-to-talk services and solutions that work as restraints for industry players, such as-

As only one person can talk at a time, nuances of a regular conversation are lost
Not very suitable for longer conversations
Less effective for smooth two-way conversation
Only limited number of end users can stay connected in a network
However, overall advantages of push-to-talk services are more than these few disadvantages, and hence, they are highly sought-after across diverse end-use sectors.

How Lucrative is the Growth Scope for Players in the United States PTT Industry?
Being the dominant country in North America for push-to-talk services, the United States is in the focus of key players. Highly advanced defense and commercial sectors coupled with technical advancements in the manufacturing sector are bolstering the growth of stakeholders in the country.

According to a report published by SelectUSA, the U.S. commercial sector is progressing at a fast pace while attracting more investments from governmental and other organizations. As stated in the report, since its inception, Select USA has facilitated more than US$ 78 billion in investments, while it works with the U.S. and Foreign Commercial Service and entities to strengthen this sector further. This gives an estimation of how high the potential is in the U.S. for push-to-talk industry players.

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Why is Germany at the Forefront of Europe’s Market for PTT Services & Solutions?
Backed by highly advanced retail, transport, & construction sectors, Germany is the hotspot for push-to-talk solution providers. Increase in demand from public safety and defense sectors is expected to further aid industry growth in Germany.

According to a report titled “Germany- Mobility and Transport”, published by the European Commission (EC), the Germany transportation sector is highly developed and projected to expand further after getting over the effects of the pandemic. As per its report, the European Commission (EC) has recently approved a EUR 300 million German State Aid Scheme for the period of 2020 to 2023 to support innovative projects in the transportation sector. This, in turn, will create new avenues for push-to-talk service providers over the coming years.

What’s Augmenting Demand for Push-to-Talk Solutions in China?
China is in the spotlight of the world’s fastest-growing push-to-talk industry - Asia Pacific, and expected to maintain its lead throughout the forecast period. Increase in demand from commercial and government sectors are spearheading growth in China.

As stated in a report titled “China- Market Overview”, published by the International Trade Administration on 3rd February 2021, China’s commercial sector is evolving fast while being among the topmost industries in the world.

According to the report, in 2019, China was the world’s second-largest economy with a GDP of US$ 14 trillion, while the commercial sector had a significant contribution to it. This indirectly depicts the growth scope for push-to-talk solution providers in the country.

Market Segmentation by Category

Network

LMR Push-to-Talk Services
Cellular Push-to-Talk Services

End-Use Industry

Push-to-Talk Services for Public Safety
Push-to-Talk Services for Commercial Use
Transportation & Logistics
Construction
Retail
Travel & Hospitality
Health
Others
Push-to-Talk Services for Government & Defense

Region

North America
Latin America
Europe
Middle East and Africa (MEA)
East Asia
South Asia
Oceania

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This release was published on openPR.