Live Streaming Market Estimated to Reach USD 247,275 million at a 28.1% CAGR by 2027 | Top Key Players are Flux Broadcast (UK), Dacast (US), Periscope (UK), Huya, Inc. (China), EventStreaming.TV (UK)

Market Highlights

Rising consumption of live-streamed video by users across verticals is expected to drive the market growth. The growing need for greater brand engagement and reach through live videos is another factor that is boosting the growth of the market. The huge audience for live streaming content and the increasing number of Internet, as well as smartphone users, are the other factors that are fueling the market growth.

The Live Streaming industry is thriving amid the global lockdown, with the sector expected to reach USD 247,275 million at a 28.1% CAGR from 2018–2027, as per Market Research Future (MRFR).

Furthermore, around 47% of consumers worldwide have reported an increase in their live streaming time since 2019. As a result, the global market for live streaming continues to expand at a rapid rate. The growing population and the escalating rate of urbanization across emerging regions have a positive impact on market development. Moreover, rapid economic growth has provided the impetus to market growth over the last few years.

In addition, with the increasing popularity of eSports and video games increasing across all age groups, streaming live video games has gained popularity. In one of its 2018 studies, the Interactive Advertising Bureau (IAB) stated that more than 67% of consumers worldwide had streamed live video content, and more than 52% of that group favored free, ad-supported live streaming over subscription-based and à la carte services.

Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/10134

Segmentation:

Live Streaming Market has been segmented based on Component, End-User, and Region.

Based on the component, the live streaming market has been segmented into platforms and services. According to MRFR analysis, the platforms segment accounted for a larger market share of 81.6% in 2018. It is expected to record a CAGR of 28.0% during the forecast period. The services segment is projected to register a higher CAGR of 28.4%.

Based on the end-user, the global live streaming market is divided into esports, retail, events, media & entertainment, education, government, and others. End users have been extensively using live streaming platforms to interact with and entertain the intended audience. Live streaming is more appealing to brand audiences; a significant number of people would prefer to watch live video from a brand over reading a blog and would prefer live video from a brand over social posts. Furthermore, due to the spread of COVID-19, countries are under lockdown, and events and shows have been canceled, which has therefore led to a significant rise in live streaming activity across the globe. In fact, in April, Facebook gaming, Twitch, and YouTube witnessed a massive growth in live viewership globally. Media & entertainment accounted for the largest market share of 34.3% in 2018 and is expected to register a CAGR of 28.3% during the forecast period. The media & entertainment segment covers news broadcasting companies, film production, and event management companies that promote their events and cover various national events for their intended audiences. Several media & entertainment companies are adopting live streaming services to engage their intended audiences, thereby driving the overall market.

COVID-19 Outbreak

The coronavirus lockdown caused massive sales losses across industries and shut down a number of manufacturing facilities worldwide, putting a brake on production, but live video streaming activities have spiked further.

The COVID-19 outbreak had a positive effect on the live streaming industry. The total/partial lockdown imposed worldwide to control the spread of coronavirus increased live streaming activities by almost 50% compared in the pre-COVID era. In April 2020 alone, a number of live streaming platforms witnessed a large rise in viewership.

Live streaming draws more viewers, as most people tend to watch live content over reading blogs or social posts. Due to the spread of COVID-19, countries worldwide went under lockdown. As a consequence, numerous events and shows have been canceled, leading to a major increase in live streaming activity worldwide. Particularly in April, various OTT platforms, including Twitch, Facebook gaming, and YouTube, witnessed a substantial increase in live viewership worldwide. Growing video streaming activities across verticals accelerate market growth. In addition, the increasing need for greater brand engagement and reach through live videos is boosting the growth of the market. Moreover, the rising viewership of OTT platforms and live streaming content, as well as the increasing number of Internet and mobile users, are expected to affect the growth of the industry.

Assessing the trend during the COVID-19 crisis, when people are still maintaining social distancing and avoiding public gatherings, it is evident that live streaming has quickly become the preferred option for concerts and other major events. This scenario is anticipated to accelerate the market growth rate during the forecast period (2020-2027).

List of Key Companies Covered in this Report

The Key Players of the Global Live Streaming Market are Flux Broadcast (UK), Dacast (US), Huya, Inc. (China), Periscope (UK), EventStreaming.TV (UK), Microsoft Corporation (US), Google, Inc. (US), Facebook, Inc. (US), Twitch Interactive, Inc. (US), AfreecaTV Co., Ltd. (South Korea), Vimeo (US), IBM Corporation (US), Empire Video Productions, LLC (US), Instagram, Inc.(US), Streaming. Hr (Croatia), and Amazon.com, Inc. (US), are some of the affluent contenders holding sizeable live streaming market share.

Browse Complete Report @ https://www.marketresearchfuture.com/reports/live-streaming-market-10134

Global Live Streaming Market Research Report: By Component (Platforms and Services), By End-User (Media & Entertainment, Esports, Events, Education, Retail, Government and Others) - Forecast till 2027

Market Research Future (Part of Wantstats Research and Media Private Limited)
99 Hudson Street, 5Th Floor
New York, NY 10013
United States of America
+1 628 258 0071 (US)
+44 2035 002 764 (UK)
Email: sales@marketresearchfuture.com
Website: https://www.marketresearchfuture.com

About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

This release was published on openPR.