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Rising Demand From An Aging Population And Growing Health-Conscious Consumers Results In The Growth Of Global Botanical-Infused Beverages Market
Global Botanical Infused Beverages Market OverviewGlobal botanical infused beverages market is about to witness projecting growth in the upcoming years due to the growing demand for functional food by health-conscious consumer. In the food and beverage industry, botanicals are ingredients, which are derived from plants that exert various functional benefits including boosting the immune system, relaxation, burning fat, as well as enhancing memory.
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It is beneficial for both physical and mental health. With the growing demand for instant effects due to busier lifestyle and growing consumer awareness about the nutritional and health benefits associated with botanical-infused beverage products is boosting the sales of botanical-infused beverage globally. Global market for botanical-infused beverages is estimated to witness a healthy CAGR during the forecast period from 2018 to 2028.
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Global Botanical Infused Beverages Market Dynamics
Growing Demand for Functional Beverages
Food and beverage industry is currently witnessing an upcoming market for functional food having health benefits apart from nutrition. Botanicals exhibits varied functional benefits including boosting energy, enhancing memory and burning fat, among many others. Thus, the growing number of beverage manufacturers, include botanicals in their product formulations, as plant-derived products are considered safe for providing health benefits. Moreover, rising awareness amongst the consumer, especially the aging population is boosting the demand for botanical-infused beverages globally.
Rising Awareness about Health Benefits of Botanical Infused Beverages
Botanical infused beverages provide various functional benefits, which offer benefits to both physical and mental health. Botanical infused beverages have multiple benefits, such as antioxidant, detoxification, relaxation, boost the immune system and many more. Manufacturers are actively launching new products with new formulations providing various benefits to the consumers. For instance, iQ juice line has launched a variety of beverages including apple cider, passion fruit juice and tart cherry juice, which enhances the memory and nervous system.
Busier Lifestyle to Boost the Demand for Botanical Infused Beverage
Busy lifestyle has become the norm for today’s urban population, which has increased the number of people suffering from stress and insomnia. Botanicals such as chamomile and passionflower are known to have relaxing effects. Also, consumers are familiar with energy drinks and their immediate effects, which has caused an increase in interest and willingness to try new functional beverages, especially relaxing and distressing beverages. Thus, changing lifestyle has increased the demand for botanical infused beverage products.
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Global Botanical Infused Beverages Market Segmentation
The global botanical infused beverages market can be segmented on the basis of product type as:
Non-Alcoholic
Juice
Tea/Infusion
Carbonated Drinks
Others
Alcoholic
The global botanical infused beverages market can be segmented on the basis of distribution channel as:
Speciality Store
Supermarkets
Online
Others
The global botanical infused beverages market can be segmented on the basis of the geographical regions as:
North America
Latin America
Europe
Middle East and Africa (MEA)
East Asia
South Asia
Oceania
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Global Botanical Infused Beverages Market Key Players
Some of the key market participants in the global Botanical Infused Beverages Market are:
Beyond Alcohol Ltd & Three Spirit Drinks Ltd
Lotus Elixirs North America Inc.
IQ JUICE
Green Cures & Botanical Distribution, Inc.
Botanical Lab
Doctor Stress
Jin+Ja
VCC BRANDS
Canna Cola
DSM
Other Prominent Players
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