Press release
Customer Data Platform Market Evolving Technology, Trends and Demand 2021- Signal, SAS Institute, TreasureData, Amperity, Salesforce, Ascent360, BlueConic
Customer Data Platform Market 2021 report helps the clients to take business decisions and to understand strategies of major players in the industry. The report also calls for market- driven results deriving feasibility studies for client needs. Market Insights Reports ensures qualified and verifiable aspects of market data operating in the real- time scenario. The analytical studies are conducted ensuring client needs with a thorough understanding of market capacities in the real- time scenario.SPECIAL OFFER (Avail an Up-to 25% discount on this report, please fill the form and mention the code: MIR30 in the comments section)
Click the link to get a Free Sample Copy of the Report @:
https://www.marketinsightsreports.com/reports/12074178150/global-customer-data-platform-market-development-strategy-pre-and-post-covid-19-by-corporate-strategy-analysis-landscape-type-application-and-leading-20-countries/inquiry?Mode=s21
Customer Data Platform Market is expected to register a CAGR of 32% over the forecast period 2021 to 2026
Markets Segmentation:
Top leading Companies Profiled in Customer Data Platform Market Report are Signal, SAS Institute, TreasureData, Amperity, Salesforce, Ascent360, BlueConic, AgilOne, Fospha, Lytics, Segment, SAP, IgnitionOne, Zaius, Tealium, mParticle, Ensighten, Usermind, NGDATA, ActionIQ, Reltio, Oracle, Nice, Evergage, Adobe
News and Recent Developments
SAP Launches SAP Customer Data Platform to Enable Enterprises to Meet the Customer in the Moment- SAP SE (NYSE: SAP) today announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organizations to redefine the customer experience across every engagement, from commerce and marketing to sales and service
Treasure Data Announces New Vision Beyond Marketing with Launch of 'CDP for Service'- Treasure Data™, the leading enterprise customer data platform (CDP), today announced the global launch of CDP for Service, the first in a new suite of solutions for applications beyond marketing. Designed to power exceptional customer experiences and build trust in the age of the digital consumer, the new platform unifies privacy-protected data across all customer touchpoints, empowering customer service teams with real-time data and insights needed to personalize and optimize every interaction
Market Overview
A Customer Data Platform (CDP) is a packaged software that integrates and organizes customer data from various sources such as CRM, transactional systems, email, and social media activity, etc. and is used by other methods, software, and marketing efforts. The platform collects and structures real-time data into individual, centralized customer profiles and helps organizations to understand their customers. The solutions (Customer Retention and Engagement, Predictive Analytics, and Personalized Recommendations) offered by the platform are covered under the geographical trends.
Customer Data Platform (CDP) is a marketer-based management system. It creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. CDP provides real-time segmentation for personalized marketing.
Regional Analysis
North America contributes to the highest market share in the global market due to the presence of major players like Salesforce, Oracle, etc.and providers of customer data platform as a sub product. Moreover, the marketers and brands in the region have been the early adopters of CDPs.
The industries in the United States, such as BFSI, Retail, and eCommerce, are adopting this platform at a higher pace due to the increased focus towards increased customer satisfaction and provide better-personalized experiences. For instance, U.S. Bank partnered with Salesforce to personalize its offering and to improvise the customer relationship with the bank.
Market Segmented By Types
Personalized Recommendations
Predictive Analytics
Marketing Data Segmentation
Customer Retention and Engagement
Security Management
Others (Data Enrichment and Data Monetization)
Market Segmented By Applications
Digital Media
BFSI
Manufacturing
Retail & CPG
Others
Regional Analysis:
Asia-Pacific (China, India, Japan, South Korea, Australia, Indonesia, Malaysia, and Others), North America (United States, Canada, and Mexico), Central & South America (Brazil, and Rest of South America), Europe (Germany, France, UK, Italy, Russia, and Rest of Europe), Middle East & Africa (GCC Countries, Turkey, Egypt, South Africa and Other)
Industry Recent Developments and Updates
In February 2020 - Salesforce.com Inc. completed the acquisition of Massachusetts based company Evergage Inc. which is a customer data platform company along with in-depth behavioral analytics with machine learning. The acquisition will help Salesforce to extend its portfolio along with advanced solutions.
In October 2019 - Oracle Inc. acquired CrowdTwist, a cloud-based customer loyalty solution provider based in New York. The acquisition will help the company to offer personalized engagement along with loyalty and reward programs.
Get Benefited discount at:
https://www.marketinsightsreports.com/reports/12074178150/global-customer-data-platform-market-development-strategy-pre-and-post-covid-19-by-corporate-strategy-analysis-landscape-type-application-and-leading-20-countries/discount?Mode=s21
Key Takeaways from Customer Data Platform Report
─Evaluate market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level – for product types, end use applications and by different industry verticals
─Understand the different dynamics influencing the Customer Data Platform market – key driving factors, challenges and hidden opportunities.
─Get in-depth insights on your competitor performance – Customer Data Platform market shares, strategies, financial benchmarking, product benchmarking, SWOT and more
─Analyze the sales and distribution channels across key geographies to improve top-line revenues.
─Understand the industry supply chain with a deep dive on the value augmentation at each step, in order to optimize value and bring efficiencies in your processes.
─Get a quick outlook on the market entropy – M&A’s, deals, partnerships, product launches of all key players for the past 4 years.
─Evaluate the supply-demand gaps, import-export statistics and regulatory landscape for more than top 20 countries globally for the Customer Data Platform
Buy Now This Report at
https://www.marketinsightsreports.com/report/purchase/12074178150?mode=su?Mode=s21
In conclusion, the Customer Data Platform market report presents the descriptive analysis of the parent market supported elite players, present, past and artistic movement information which is able to function as a profitable guide for all the Customer Data Platform Industry business competitors. Our expert research analyst’s team has been trained to provide in-depth market research reports from every individual sector which will be helpful to understand the industry data in the most precise way.
Available Customization– The report could be customized according to the client’s specific research requirements. No additional cost will be required to pay for limited additional research.
Irfan Tamboli (Head of Sales) – Market Insights Reports
Phone: + 1704 266 3234
Mob: +91-750-707-8687
sales@marketinsightsreports.com
irfan@marketinsightsreports.com
MarketInsightsReports provides syndicated market research on industry verticals including Healthcare, Information and Communication Technology (ICT), Technology and Media, Chemicals, Materials, Energy, Heavy Industry, etc. MarketInsightsReports provides global and regional market intelligence coverage, a 360-degree market view which includes statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Customer Data Platform Market Evolving Technology, Trends and Demand 2021- Signal, SAS Institute, TreasureData, Amperity, Salesforce, Ascent360, BlueConic here
News-ID: 2519229 • Views: …
More Releases from Market Insights Reports
Cold Chain Monitoring Market May See a Big Move | BlueAir, Denso, Eureka Forbes, …
Market Insights Reports published a new research publication on "Cold Chain Monitoring Market Insights, to 2032" with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Cold Chain Monitoring market was mainly driven by the increasing R&D spending across the world.
Some of the key players…
Outbound Logistics Market Next Big Thing | Major Giants- Draexlmaier, Faurecia, …
Market Insights Reports published a new research publication on "Outbound Logistics Market Insights, to 2032" with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Outbound Logistics market was mainly driven by the increasing R&D spending across the world.
Some of the key players profiled in…
Veterinary Telemedicine Market May See a Big Move | Nestle, Deuerer, The J.M. Sm …
Market Insights Reports published a new research publication on "Veterinary Telemedicine Market Insights, to 2032" with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Veterinary Telemedicine market was mainly driven by the increasing R&D spending across the world.
Some of the key players profiled in…
Precision Planting Market is Set to Fly High in Years to Come
Market Insights Reports published a new research publication on "Precision Planting Market Insights, to 2032" with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Precision Planting market was mainly driven by the increasing R&D spending across the world.
Some of the key players profiled in…
More Releases for Data
Data Catalog Market: Serving Data Consumers
Data Catalog Market size was valued at US$ 801.10 Mn. in 2022 and the total revenue is expected to grow at a CAGR of 23.2% from 2023 to 2029, reaching nearly US$ 3451.16 Mn.
Data Catalog Market Report Scope and Research Methodology
The Data Catalog Market is poised to reach a valuation of US$ 3451.16 million by 2029. A data catalog serves as an organized inventory of an organization's data assets, leveraging…
Big Data Security: Increasing Data Volume and Data Velocity
Big data security is a term used to describe the security of data that is too large or complex to be managed using traditional security methods. Big data security is a growing concern for organizations as the amount of data generated continues to increase. There are a number of challenges associated with securing big data, including the need to store and process data in a secure manner, the need to…
HOW TO TRANSFORM BIG DATA TO SMART DATA USING DATA ENGINEERING?
We are at the cross-roads of a universe that is composed of actors, entities and use-cases; along with the associated data relationships across zillions of business scenarios. Organizations must derive the most out of data, and modern AI platforms can help businesses in this direction. These help ideally turn Big Data into plug-and-play pieces of information that are being widely known as Smart Data.
Specialized components backed up by AI and…
Test Data Management (TDM) Market - test data profiling, test data planning, tes …
The report categorizes the global Test Data Management (TDM) market by top players/brands, region, type, end user, market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors.
This report studies the global market size of Test Data Management (TDM) in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption…
Data Prep Market Report 2018: Segmentation by Platform (Self-Service Data Prep, …
Global Data Prep market research report provides company profile for Alteryx, Inc. (U.S.), Informatica (U.S.), International Business Corporation (U.S.), TIBCO Software, Inc. (U.S.), Microsoft Corporation (U.S.), SAS Institute (U.S.), Datawatch Corporation (U.S.), Tableau Software, Inc. (U.S.) and Others.
This market study includes data about consumer perspective, comprehensive analysis, statistics, market share, company performances (Stocks), historical analysis 2012 to 2017, market forecast 2018 to 2025 in terms of volume, revenue, YOY…
Long Term Data Retention Solutions Market - The Increasing Demand For Big Data W …
Data retention is a technique to store the database of the organization for the future. An organization may retain data for several different reasons. One of the reasons is to act in accordance with state and federal regulations, i.e. information that may be considered old or irrelevant for internal use may need to be retained to comply with the laws of a particular jurisdiction or industry. Another reason is to…
