Press release
Multi-Touch Attribution Market Key Players, Industry Demand, Overview And Supply Chain Analysis, Forecast To 2026
The Multi-Touch Attribution Market report offers an in-depth assessment of market dynamics, the competitive landscape, segments, and regions in order to help readers to become familiar with the Multi-Touch Attribution market. It particularly sheds light on market fluctuations, pricing structure, uncertainties, potential risks, and growth prospects to help players to plan effective strategies for gaining successful in the Multi-Touch Attribution market. Importantly, it allows players to gain deep insights into the business development and market growth of leading companies operating in the Multi-Touch Attribution market.The Multi-Touch Attribution Market is expected to register a CAGR of approximately 15% during the forecast period (2021 - 2026).
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Top Leading Companies of Multi-Touch Attribution Market are - Adobe, Inc., Neustar, Inc., Engagio Inc., Conversion Logic, Inc., LeanData Inc., Merkle Inc., The Nielsen Company, AppsFlyer, Equifax, Inc., Manthan, Ipsos Group SA, LeadsRx, Inc. and others.
Industry News and Updates:
- January 2020 - Pepperjam, an affiliate marketing technology and services provider, announced an integrated technology partnership with Measured. The attribution platform joins an established and growing list of attribution and analytics technology providers previously integrated with Pepperjam, including Domo, Funnel, and Glew. Measured is an attribution platform that informs marketers of performance and paid media incrementality.
- November 2019 - Ipsos Company launched a new version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization, and simulation solution. Activate 2.0 enables planners with a real-time, powerful tool producing accurate results and validated sales predictions in order to generate measurable incremental sales and profits.
Key Market Trends:
Retail & E-commerce Industry Expected to Show Maximum Growth
- The growing digital commerce market and tighter operational budgets are enabling e-commerce players to make smart choices regarding the technologies and solutions to invest in, which would help them maximize their ROI. To understand the customers and their needs for convenient and consistent shopping experiences, retailers are required to adopt strategic solutions that aid them to maximize their customer conversion.
- Additionally, a significant portion of the retailers loses over one-third of their investment in trade promotions, primarily due to the inability of decision-makers to measure ROI, trade promotion ineffectiveness, and profitably optimize spend by leveraging data. This has led to many retailers in the market currently adopt a multi-touch attribution model over a single-touch attribution model, which helps them analyze which touchpoint or marketing channel, which majorly drives customer conversion.
North America Expected to Dominate the Market
- North America market is expected to continue to dominate the multi-touch attribution market, as most of the major global vendors are based in the region, and the increasing marketing services investment, coupled with an enormous social media presence, makes the region a lucrative hub for the market studied.
- The growth in e-commerce retail sales is further expected to increase the need for enhanced marketing procedures, giving rise to the adoption of a multi-touch attribution model. According to the U.S. Census Department, U.S. retail sales rose by 0.2% in November 2019, and online sales increased by .11.5%.
Investigator Observers Strong Growth in Specific Regions:
– Europe Market (Germany, UK, France, Russia, Italy)
– Center East and Africa Market (Saudi Arabia, UAE, Egypt, Nigeria, South Africa)
– South America Market (Brazil, Argentina, Colombia)
– North America Market (United States, Canada, Mexico)
– Asia Pacific Market (China, Japan, Korea, India, Southeast Asia).
The Latest Industry Data Included in this Report:
- Multi-Touch Attribution Market Size & Analysis (2016 - 2026)
- Market Share Analysis of Multi-Touch Attribution Market (%),2016 - 2026
- Multi-Touch Attribution Market Share, By Brand
- Multi-Touch Attribution Market Share, By Company
- Multi-Touch Attribution Market Assessment & Opportunity (Value),2016 - 2026
- Major Companies Multi-Touch Attribution Market Value Analysis & Forecast
- Promising Multi-Touch Attribution Development by Major Companies
- Detailed Multi-Touch Attribution Portfolio of the Major Companies
- Major Deals in the Multi-Touch Attribution Market
- Major Companies Analysis
Browse Full Report at:
https://www.marketinsightsreports.com/reports/02082593352/multi-touch-attribution-market-growth-trends-covid-19-impact-and-forecasts-2021-2026?Mode=namita
We Offer Customization on Report Based on Specific Client Requirement:
- Country Level analysis for any 5 countries of your choice.
- Competitive analysis of any 5 key market players.
- 40 analyst hours to cover any other data point.
Contact Us:
Irfan Tamboli (Head of Sales) – Market Insights Reports
Phone: + 1704 266 3234 | +91-750-707-8687
sales@marketinsightsreports.com | irfan@marketinsightsreports.com
About Us:
MarketInsightsReports provides syndicated market research on industry verticals including Healthcare, Information and Communication Technology (ICT), Technology and Media, Chemicals, Materials, Energy, Heavy Industry, etc. MarketInsightsReports provides global and regional market intelligence coverage, a 360-degree market view which includes statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations.
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