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SuperME Soars Through Toy Fair 2013 With New Products

02-15-2013 08:05 PM CET | Fashion, Lifestyle, Trends

Press release from: Konnect PR

/ PR Agency: Konnect Pr
NEW YORK (February 8, 2013) – SuperME, a line of superhero-themed bags for kids, is keyed up to release their new Hoodie Backpack and iPad Cover at Toy Fair 2013, which will take place February 10-13. Making their first appearance ever, the SuperME Hoodie Backpacks and iPad Cover offer children exciting new ways to fly in style.

The SuperME Hoodie Backpack is designed for kindergarten and school-aged superheroes with a built-in, water-resistant hood that makes for a snazzy alternative to an umbrella. The bags are large enough to fit all essential school supplies and are equipped with a special compartment that can fit an iPad or even a 15” laptop. The SuperME Hoodie Backpack even appeals to little rock stars with an iPod/MP3 player pocket that includes a port exit for ear buds. A multi-functional product for active children, the SuperME Hoodie Backpack will be soaring off retailer shelves and into kids’ daily style in no time!

SuperME will also debut a superhero-themed iPad Cover. Perfect for kids and adults, the cover will also double as a stand and offer the signature patch system and look.

“The SuperME Hoodie Backpack is the ‘older sibling’ to the Cape Backpack, designed for an older range of kids, including ages five and up,” said Rena Stern, Co-Founder of SuperME. “Toy Fair 2013 is an esteemed platform where we can showcase our new products as part of the expanded line. We look forward to retailer feedback and providing little superheroes with more options.”

Toy Fair 2013 will take place at the Jacob K. Javits Convention Center in New York, located at 655 W 34th Street. SuperME will be exhibiting at booth #1966E. For more information on Toy Fair 2013, please visit and for more information on SuperME visit

About SuperME
SuperME is a line of superhero-inspired bags including cape backpacks and messenger bags. Based in San Francisco, the company was founded in 2012 by two super moms, Daphne Kaufer and Rena Stern. The inspiration for SuperME came from their children, who love dressing up and carrying their own bags to school, the park, on day trips and even on vacation. The goal of SuperME is to create a line of functional products that are fun to play with and reflect the uniqueness of each child. For more information please visit

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