Augmented Reality & Mixed Reality Market to reach USD 1,332.4 billion by 2026 |CAGR: 152.9%

The Augmented Reality & Mixed Reality Market report offers an in-depth assessment of market dynamics, the competitive landscape, segments, and regions in order to help readers to become familiar with the Augmented Reality & Mixed Reality market. It particularly sheds light on market fluctuations, pricing structure, uncertainties, potential risks, and growth prospects to help players to plan effective strategies for gaining successful in the Augmented Reality & Mixed Reality market. Importantly, it allows players to gain deep insights into the business development and market growth of leading companies operating in the Augmented Reality & Mixed Reality market.

The augmented reality market is expected to register a CAGR of 152.9% over the forecast period 2021 to 2026. This market was valued at USD 5.35 billion in 2020, and is expected to reach a value of USD 1,332.4 billion by 2026.

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Top Leading Companies of Augmented Reality & Mixed Reality Market are - Google LLC (ALPHABET INC.), Seiko Epson Corporation, Vuzix Corporation, Realwear Inc., Daqri, Optinvent, Microsoft Corporation, HP Development Company, L.P., Dell Technologies Inc., AsusTek Computer Inc., Samsung Electronics Company Limited, Acer Inc. and others.

Industry News and Updates:

- February 2020 - AjnaLens (Dimension NXG Pvt. Ltd) announced the launch of reliable mixed wearable called AjnaBolt, an AI-powered military-grade glasses. The glasses leverage the expanding possibilities of data and graphic processes and the rise in the number of uses of AR in the defense sector in emerging countries such as India. Defense systems equipped AI, and MR improves human-to-machine interaction and human decision-making capabilities.

- June 2019 - Magic Leap launched WebXR Support, with Sketchfab as its first partner. It enables creators and developers to continue to create XR content with javascript, and distribute it through the web on Magic Leap One, phones, tablets, desktops, VR and AR headsets.

Key Market Trends:

The Gaming Industry Expected to Hold the Majority Share

- Due to the various advancements in the gaming industry, the significant technologies which are earning a lot of market attention are Virtual Reality (VR), Augmented Reality (AR), and Extended Reality, i.e., Mixed Reality (MR). For an avid gamer, nothing could be more exciting than the prospect of being transported inside the game, battling demons, aliens, and spies, exploring amazing environments beyond imagination.
- One of the most popular applications of Augmented reality was demonstrated in the game Pokemon Go in 2016, where players targeted to search for virtual creatures on their smartphones. Another one is Playstation VR, which is a console for playing Virtual Reality based games.

North America to Dominate the Market

- The North American segment of the AR & MR market studied is expected to grow significantly over the forecast period, owing to the presence of a large number of vendors that are also making considerable investments in market innovation and strategic partnerships.
- Globally, the United States is expected to be one of the highly innovative AR markets. Most of the companies advancing in this technology are based in the United States. High technology exposure and ease of availability of smart devices have created a strong AR market in the region.

Investigator Observers Strong Growth in Specific Regions:

– Europe Market (Germany, UK, France, Russia, Italy)

– Center East and Africa Market (Saudi Arabia, UAE, Egypt, Nigeria, South Africa)

– South America Market (Brazil, Argentina, Colombia)

– North America Market (United States, Canada, Mexico)

– Asia Pacific Market (China, Japan, Korea, India, Southeast Asia).

The Latest Industry Data Included in this Report:
- Augmented Reality & Mixed Reality Market Size & Analysis (2016 - 2026)
- Market Share Analysis of Augmented Reality & Mixed Reality Market (%),2016 - 2026
- Augmented Reality & Mixed Reality Market Share, By Brand
- Augmented Reality & Mixed Reality Market Share, By Company
- Augmented Reality & Mixed Reality Market Assessment & Opportunity (Value),2016 - 2026
- Major Companies Augmented Reality & Mixed Reality Market Value Analysis & Forecast
- Promising Augmented Reality & Mixed Reality Development by Major Companies
- Detailed Augmented Reality & Mixed Reality Portfolio of the Major Companies
- Major Deals in the Augmented Reality & Mixed Reality Market
- Major Companies Analysis

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