Alcoholic Beverages Market by Competitive Landscape, Top Players and Demand 2021-2030

The Alcoholic Beverages Market size was valued at USD 1.56 trillion in 2020 and is predicted to reach USD 1.86 trillion by 2030 with a CAGR of 1.8% from 2021-2030.

Alcoholic beverages are fermented beverages with properties of ethanol. It is manufactured by fermenting wheat, fruit juice, and barley through different manufacturing processes. Other ingredients such as organic acids, sugars, preservatives, and carbonyl compounds are also used in its preparation. Alcoholic beverages comprise a large group of beverages that contain varying amounts of alcohol (ethanol). For instance, beer has alcohol content between 8-10%, wine has alcohol content between 10-15% and distilled spirits has alcohol content between 35-40%. Even though they are discouraged in many societies and countries, there are numerous benefits of consuming alcoholic beverages. For example, vodka aids in weight loss and regulates blood pressure, beer boosts brain power, prevents kidney stones, and regulates cholesterol, and rum prevents muscle and bone related problems, treats the common cold, and increases longevity.

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Competitive Landscape :

The market comprises of various players such as are Miller Coors, Heineken Holdings N.V., Carlsberg A/S, Constellation Brands Ltd., Diageo PLC, Bacardi Limited PLC, Pernod Ricard S.A, Tsingtao Brewery Company Limited, Castle Brands, Beijing Yanjing Brewery Company Limited, Kirin Holdings Company Limited. These manufacturers are actively indulging in R&D initiatives, product innovations, and industrial collaborations to enhance their product and increase their growth and geographical reach. For instance, in December 2019, Constellation Brands Inc. through its Prisoner Wine Company brand, launched Unshackled, a new luxury wine brand available nationwide in January 2020. The Unshackled portfolio offers a Cabernet Sauvignon, Red Blend, and Rose. The bottle of Unshackled is adorned with a metallic codex debossed with details that hold the key to the varietal, wine’s appellation, and vintage. Also, in October 2019, Pernod Ricard and Castle Brands has announced their successful completion of the acquisition of Castle Brands by a subsidiary of Pernod Ricard S.A., through a cash tender offer followed by a short-form merger.

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Market Segmentations and Scope of the Study:

The alcoholic beverages market has been segmented based on type, alcoholic content, flavor, distribution channel, packing, and geography. Based on type, the market is bifurcated into beer, wine, spirit, and others. The beer segment is further classified into ale, larger and hybrid. The wine segment is further classified into sparkling wine and fortified wine. The spirit segment is further classified into rum, whiskey, and vodka. Based on alcoholic content, the market is divided into high, medium, and low. Based on flavor, the market is bifurcated into unflavored and flavored. Based on distribution channel, the market is bifurcated into on-premises, liquor stores, grocery shops, internet retailing, supermarkets, and convenience stores. Based on packing, the market is bifurcated into tins, glass bottles, and plastic bottles. The geography breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis:

Asia-Pacific region holds the lion share of alcoholic beverages market and is expected to continue dominating the market during the forecast period. This is attributed to factors such as innovation in the manufacturing process and research & development activities. Also, emerging markets such as India and China are expected to witness significant increase in demand for alcoholic beverages during the forecast period due to growth in disposable income in this region.

However, North America was the second largest region due to growth in the population of young adults and increased consumption of high-quality alcoholic beverages. Middle East is the smallest region in the global alcoholic beverages market in terms of revenue.

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