Indoor Positioning and Indoor Navigation Market by Global Demand and Latest Technology 2021 - IndoorAtlas, Nextome, Sensewhere, Senion AB

The Global Indoor Positioning and Indoor Navigation Market size was valued at USD 1.28 billion in 2019 and is predicted to reach USD 30.20 billion by 2030, with a CAGR of 33.1% from 2020-2030.

Indoor positioning and indoor navigation (IPIN) is an integrated system of software, hardware and services networking to navigate geographical location of personnel and assets within the circumference of a premise. This is achieved by deployment of wireless technologies like ultra-wideband, Wi-Fi, Bluetooth low energy, and others.

IPIN systems hold wide application in malls, hotels, resorts, university premises, office spaces, public spaces, healthcare facilities, museums, warehouses, and others.

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Competitive Landscape

The indoor positioning and indoor navigation market, is highly competitive, and consists of various market players. Some of the major market players include HERE Technologies, IndoorAtlas, Nextome, Sensewhere, Senion AB, SPREO, indoo.rs GmbH, Steerpath, AirFinder and Pointr among others.

With the development & deployment of advanced technologies, and launch of new products equipped with up-to-date features, market players are undergoing various business strategies to sustain their position in the highly competitive indoor positioning and indoor navigation market.

For instance, in October 2019, SPERO, one of the leading players in the indoor positioning and indoor navigation market, enhanced its Indoor Mapping Data Format (IMDF) delivery platform by implementing Apple’s Core Location provider services, in conjugation with Bluetooth (BLE) beacons, to enhance its indoor mapping and wayfinding solutions in majority of malls across the United States.

In January 2020, AMAP, a mapping, navigation, and location-based service provider, selected HERE Technologies, one of the major players in the indoor positioning and indoor navigation market, as their main provider of global map content.

In March 2020, IndoorAtlas announced a collaboration with Samsung SDS, to provide innovative indoor positioning and location-based services. This collaboration shall reinforce IndoorAtlas’s global leadership in indoor location-based services, and help cater the growing demand for such services from smart offices, hospitality industry, sports industry, healthcare sector, transportation sector, and other industry verticals.

In May 2020, IndoorAtlas announced a collaboration with Cherrypicks to provide location intelligence, data analysis, indoor navigation, proximity messaging, as well as marketing, eCommerce, and enterprise service solutions. The collaboration also aims at equipping the audience of world’s prominent airports, retail companies, and transit systems with the most advanced indoor experiences.

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Market Segmentations and Scope of the Study:

The global indoor positioning and indoor navigation market share has been analyzed based on component, technology, application, end user and geography.

Based on component, the indoor positioning and indoor navigation market is segmented into software, services, and hardware. Based on technology, the market is fragmented into ultra-wideband technology, Bluetooth low energy, Wi-Fi, and others. Based on application, the indoor positioning and indoor navigation market is categorized into asset and personnel tracking, location-based analytics, navigation & maps, and others. Based on end user, the indoor positioning and indoor navigation market is divided into healthcare, retail, manufacturing, travel & hospitality, office spaces, public spaces, Logistics & warehouses, and others. Geographic breakdown and analysis of each of the previously mentioned segments include regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America dominated the global Indoor positioning and indoor navigation market in the past, and is expected to maintain its dominance throughout the forecast period, accounting for the major market share. This is attributed to well-established GPS navigation systems, advanced internet connectivity and wideband, as well as higher adoption of RTLS and IPIN systems in this region.

Asia-Pacific is expected to demonstrate a substantial growth in the global Indoor positioning and indoor navigation market, growing with the highest CAGR values throughout the forecast period. This is due to increasing penetration of IPIN systems, improving GPS systems, developing IoT & API technologies, increasing adoption of smart gadgets specifically smart phones, and upsurge in initiatives taken by government regarding public safety.

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