Persistence Innovation To Replenish The Bubble Tea Market
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Key Takeaways of Bubble Tea Market Study
• Europe is expected to witness the highest growth rate in the global bubble tea market, owing to the growing tourism industry and rising café culture.
• Bubble tea is gaining rapid traction in Europe and North America, as an increasing number of consumers demand products containing healthy ingredients and unique mouthfeel characteristics.
• Shifting preferences toward packaged and branded tea products in the Asia Pacific region make it a profitable market.
• Asia Pacific is expected to hold the largest share in the market through 2027, attributable to the increasing popularity of cold tea and café culture. This is expected to create opportunities for the introduction of bubble tea in untapped markets in this region.
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Bubble Tea Market: Competitive Landscape
Players in the global bubble tea market are focusing on increasing their global market presence through their own shops, franchises, and partnerships with existing cafés and fast food joints. Manufacturers are also following the ongoing trend offering unique flavor profiles, and are using the widest variety of possible flavors to make bubble tea, owing to the increasing demand for new and innovative flavors by consumers.
• 8tea5 provides bubble tea with honeydew and milk, and winter melon and milk flavors, which have been gaining popularity amongst consumers.
• Companies such as Chattime, Gong cha USA CA, VIVI BUBBLE TEA, and others focus on providing franchisees to expand their business in regional and international markets.
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