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Transparent Display Market Quantitative Analysis, Current and Future Trends
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Additionally, the increasing advertising expenditure of companies, on account of the growing competition in the retail sector, is also driving the demand for transparent displays around the world. These displays show information regarding services, products, offers, and discounts in a very aesthetically appealing manner. Besides, the growing usage of transparent displays in healthcare applications such as patient checkups and surgeries is also contributing toward their surging sales across the globe.
Hence, it is safe to say that these factors are propelling the growth of the global transparent display market. As a result, the market revenue will increase from $524.7 million in 2018 to $4,933.6 million by 2024, while the market will progress at a CAGR of 46.2% from 2019 to 2024. Depending on application, the market is categorized into digital signage, heads up display (HUD), head mounted display (HMD), and smart appliance.
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This is attributed to the fact that the transparent HD displays are cheaper than both UHD and full HD displays. Moreover, due to the high cost of transparent displays, people are reluctant to purchase high-resolution products. Geographically, the transparent display market will demonstrate the fastest growth in Asia-Pacific (APAC) in the coming years, as per the forecast of the market research firm, P&S Intelligence. This will be because of the ballooning sales transparent displays in the developing countries of APAC.
Hence, the sales of transparent displays will shoot up in the upcoming years, mainly due to their growing requirement in the advertisement, healthcare, and retail sectors and the soaring popularity of out-of-home advertisements across the world.
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