White Cement Market by Global Demand, Supply and Research Synopsis 2021-2030

White Cement Market was valued at USD 7.80 billion in 2020 and is predicted to reach USD 14.02 billion by 2030 with a CAGR of 6.04% from 2021-2030.

White cement is an ordinary Portland cement prepared using raw materials such as manganese, iron, copper, titanium and nickel. Its properties such as high degree of whiteness, color consistency, and high blending capacity makes it ideal for sculptures, monuments and various other decorative works. White cement is relatively costlier than gray Portland cement and is commonly used with pigments to produce various pastels and bright colored concrete. It is also widely used for sheathing the uneven surfaces of floors, walls, marble tiles and to set the roof pavers.

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Competitive Landscape

The major key player operating the white cement market are Cementir Holding SPA, Çimsa Cement Industry and Trade Inc., JK Cement Ltd, The Cementos Portland Valderrivas, Birla White (Ultratech), Federal White Cement, Saveh White Cement Co., Adana Cement, and Saudi White Cement Co. The other key players include Lafargeholcim, Secil, Dyckerhoff, Royal El Minya Cement, Fars & Khuzestan Cement Co., Scg, Italcementi, Rakwhitecement.Ae, Union Cement Company, Royal White Cement, and Neyeariz White Cement Company. Strategic alliances and innovative product launches are the key strategies adopted by market players to maintain their market dominance. For instance, in October 20, 2020, JK Cement had increased the capacity of its katani wall putty plant in Madhya Pradesh, from 400,000 t/yr to 700,000 t/yr. Also, in October 2, 2020, Turkey’s Sabanci Holding had announced a joint venture with Çimsa Cement Industry and Trade Inc. to restructure its white cement business. In this new venture Çimsa Cement Industry and Trade Inc. owns 40% share and remaining 60% share is owned by Sabanci Holding.

Market Dynamics and Trends

Growing infrastructural developments such as construction of roads, flyovers, railway station and monuments are boosting the consumption of white cement globally. Also, growing population, improving standard of living and rising urbanization have increased the demand of housing development thereby, driving the growth of the construction sector. This in turn has resulted in higher demand for construction materials such as white cements panels, boards and cladding material among others. Moreover, development in the tourism industry and mushrooming hotels, resorts and villas, are increasing demand for aesthetic and decorative applications of white cement, which in turn is expected to propel the market growth during the forecast period.

However, higher price and availability of low-cost substitutes such as plastic and tiles for construction activities are expected to hamper the growth of the white cement market. On the contrary, innovation of new technologies or manufacturing process in order to reduce the cost of white cement may create ample growth opportunities for the white cement market players.

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Market Segmentations and Scope of the Study:

The global white cement market is segmented on the basis of type, end use and geography. On the basis of type, the market is divided into white Portland cement, white masonry cement and others. On the basis of end use, it is categorized into residential, commercial and industrial. Based on geography the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Geographical Analysis

Asia Pacific holds the lion share of the global white cement market. This is attributed to factors such as rising number of housing and commercial projects, growing population and rapid urbanization in this region. On the other hand, North America is also expected to witness steady market growth during the forecast period due to increasing number of building renovation and restoration activities in this region.

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