Press release
TV Advertising Market Size, Status, Growth Analysis and Outlook 2021-2030
The Market Research on the “Global TV Advertising Market 2021-2030”, now available with Market Insights Reports, Introduces systematic details in terms of market valuation, market size, revenue estimation, and geographical spectrum of the business vertical. The TV Advertising market report offers an overview of top company profiles with the business value and demand status of the industry. The report also helps the user to understand the market in terms of its definition, segmentation, market potential, influential trends, and therefore the challenges that the market is facing.Click Here to Get Free Sample PDF Copy of Latest Research on TV Advertising Market 2021 Before Purchase:
https://www.marketinsightsreports.com/reports/05182898706/tv-advertising-global-market-report-2021-covid-19-impact-and-recovery-to-2030-including-1-by-service-type-terrestrial-multichannel-online-2-by-delivery-platform-cable-television-satellite-television-3-by-broadcasting-services-advertisement-subscription-4-by-time-slot-20-seconds-60-seconds-more-than-60-seconds-covering-cbs-columbia-broadcasting-system-comcast-corporation-viacom-inc-gray-television-inc-sinclair-broadcast-group/inquiry?Mode=18
Market Overview: -
The global tv market is expected to grow from $88.83 billion in 2020 to $92.33 billion in 2021 at a compound annual growth rate (CAGR) of 3.9%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $93.74 billion in 2025 at a CAGR of 0.4%.
In September 2020, Red Ventures, a US-based marketing, and advertising company acquired CNET Media Group from ViacomsCBS for an amount of $500 million. This deal will help Red Ventures to grow personalized consumer experience and expand into consumer technology and gaming by securing network websites that will include CNET, GameSpot, and ZDNet. CNET Media Group is a leading US-based online media company under ViacomCBS, which is a US-based mass media company formed by the merging of CBS Corporation and Viacom.
The increased use of over-the-top (OTT) media services is expected to drive the growth of the TV advertising market. OTT offers reach and retention as the video advertisement is 100% viewable and non-skippable. For instance, on OTT platforms such as Netflix, Amazon Prime Video, and Disney+, advertisements are non-skippable and is 100% viewed by the subscriber. These advertisements are known as Subscription Supported Video-on-Demand Services. When such ads are viewed by the audience, it reinforces the brand's message. As per IPG Mediabrands Magna reports, OTT video ad spending is growing at a faster rate than any other channel and is expected to reach $5 billion by the end of 2020. Thus, the increased use of over-the-top (OTT) media services is driving the market for TV advertising.
Scope: -
Markets Covered: 1) By Service Type: Terrestrial; Multichannel; Online2) By delivery platform: Cable Television; Satellite Television3) By Broadcasting services: Advertisement; Subscription4) By Time slot: 20 seconds; 60 seconds; More than 60 seconds
Companies Mentioned: CBS (Columbia Broadcasting System); Comcast Corporation; Viacom Inc.; Gray Television Inc.; Sinclair Broadcast Group
Countries: Brazil; China; France; Germany; India; Indonesia; Japan; South Korea; Russia; UK; USA; Australia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
The report has 150+ tables and figures browse the full report description and TOC:
https://www.marketinsightsreports.com/reports/05182898706/tv-advertising-global-market-report-2021-covid-19-impact-and-recovery-to-2030-including-1-by-service-type-terrestrial-multichannel-online-2-by-delivery-platform-cable-television-satellite-television-3-by-broadcasting-services-advertisement-subscription-4-by-time-slot-20-seconds-60-seconds-more-than-60-seconds-covering-cbs-columbia-broadcasting-system-comcast-corporation-viacom-inc-gray-television-inc-sinclair-broadcast-group?Mode=18
Significant Features that are under Offering and Key Highlights of the Reports:
– Detailed overview of TV Advertising Market
– Changing market dynamics of the industry
– In-depth market segmentation by Type, Application, etc.
– Historical, Current, and projected market size in terms of volume and value
– Recent industry trends and developments
– Competitive landscape of TV Advertising Market
– Strategies of key players and product offerings
– Potential and niche segments/regions exhibiting promising growth
Key Questions Answered in this report:
- What is the growth potential of the TV Advertising market?
- Which regional market will emerge as a pioneer in the years to come?
- What growth opportunities might arise in the TV Advertising industry in the years to come?
- What are the most significant challenges that the TV Advertising market could face in the future?
- Who are the leading companies in the TV Advertising market?
- What are the main trends that are positively impacting the growth of the market?
- What growth strategies are the players considering to stay in the TV Advertising market?
Irfan Tamboli (Head of Sales) - Market Insights Reports
Phone: + 1704 266 3234 | +91-750-707-8687
sales@marketinsightsreports.com
irfan@marketinsightsreports.com
MarketInsightsReports provides syndicated market research on industry verticals including Healthcare, Information and Communication Technology (ICT), Technology and Media, Chemicals, Materials, Energy, Heavy Industry, etc. MarketInsightsReports provides US and regional market intelligence coverage, a 360-degree market view which includes statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations.
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