Head-Up Display Market worth USD 19,118.3 million by 2027

The Market Statsville Group (MSG) publishes the new report on the "Head-up Display Market by Type (Windshield-based and Combiner-based), by Technology (Conventional and AR-based), by End-User (Aerospace (Civil and Military), and Automotive), by Sales Channel (OEMs and Aftermarket), by Region – Global Share and Forecast to 2027".

The global head-up display market size is expected to grow from USD 5,297.8 million in 2020 to USD 19,118.3 million by 2027, at a CAGR of 20.1% during the forecast period. Head-up displays (HUD) project various information regarding the vehicle or aircraft. Without HUD, the user would have to look at multiple dials. These dials offer necessary information, but at the same time, there is a safety concern attributed to the fact that they might take the users’ eyes off the road, and it takes some time for the user to refocus on the road again. There are growing concerns over distracted driving, leading to a high number of accidents every year. Thus, consumers have a growing awareness and demand for safety-related features in vehicles while making a purchase decision. This growing interest of consumers toward safety and comfort has accelerated the potential opportunities for head-up displays. HUD combines all these dials in one place for the best functionality, making driving safe. HUDs are of great advantage in bad weather conditions, such as fog or rains, which diminish the visibility of roads. HUD assists in showing the user the road’s edge, thereby helping the vehicle stay inside the lines. As a result, head-up display enhances the safety of users.

Browse 211 market data Tables and 63 Figures spread through 234 Pages and in-depth TOC on "Head-Up Display Market Research Report 2021-2027."

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Global Head-Up Display Market Segmentation
The head-up display market has been segmented into type, technology, end-users, sales channel, and region.

By Type Outlook (Thousand Units, Revenue, 2017-2027, USD Million)
• Windshield-based
• Combiner-based

By Technology Outlook (Thousand Units, Revenue, 2017-2027, USD Million)
• Conventional
• AR-based

By End-User Outlook (Thousand Units, Revenue, 2017-2027, USD Million)
• Aerospace
o Civil
o Military
• Automotive

By Sales Channel Outlook (Thousand Units, Revenue, 2017-2027, USD Million)
• OEMs
• Aftermarket

By Region Outlook (Thousand Units, Revenue, 2017-2027, USD Million)
• North America (US, Canada, Mexico)
• South America (Brazil, Argentina, Colombia, Peru, Rest of Latin America)
• Europe (Germany, Italy, France, UK, Spain, Poland, Russia, Slovenia, Slovakia, Hungary, Czech Republic, Belgium, the Netherlands, Norway, Sweden, Denmark, Rest of Europe)
• Asia Pacific (China, Japan, India, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, Cambodia, the Philippines, Singapore, Australia & New Zealand, Rest of Asia Pacific)

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The conventional segment, by technology, is estimated to hold the largest market share during the forecast period
On the basis of technology, the head-up display market is bifurcated into conventional and AR-based. The conventional segment generated the highest revenue of 82.9% of the total global head-up display market in 2020, and it is expected to register a significant CAGR from 2021 to 2027. Conventional head-up displays are widely used for commercial and defense aircraft as well as automobiles. Conventional head-up displays have become standard equipment for various commercial aircraft such as Boeing and Airbus. In addition, conventional head-up displays are now being used for space shuttle orbiters. The conventional head-up display receives inputs from sensors to perform its operation.

The conventional head-up display is traditional technology, which is being increasingly used in commercial aircraft. Usage of conventional head-up displays decreases the lateral deviation from centerline in all aircraft landing conditions and ensures reduced-visibility take-off. Therefore, conventional head-up display held the largest market share in the global head-up display market in 2019. However, conventional head-up displays are expected to be replaced by AR head-up display technology due to their enhanced specifications.

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Europe accounts for the largest market share in the head-up display market 2020
Based on the regions, the global head-up display market has been segmented across North America, Asia-Pacific, Europe, South America, and the Middle East & Africa. In 2020, Europe accounted for the highest market share of 39.3% in the global head-up display market and was anticipated to maintain its dominance throughout the forecast period. Leading players, such as BMW, Audi, Mercedes, and others, have invested in adopting head-up displays in their premium segment vehicles offering their customers enhanced safety. For instance, Audi revealed 3D mixed-reality head-up display in January 2020. Audi’s 3D display enables people and objects to be identified directly in the driver’s field of view as a projection on the windshield floating at a distance of about 26 to 33 feet from the vehicle.

In 2019, the UK tech company, Envisics launched a holographic head-up display platform for vehicles. Envisics’ Dynamic Holographic Platform is almost half the size of conventional head-up displays available in the market. It uses only one projector and algorithm to project and redistribute the light precisely when and where needed. As a result, this head-up display is much more efficient, brighter, and sharper than any other competing technology. Commercializing new technologies in the head-up display is anticipated to evolve the market and witness a steep growth rate during the forecast period.

This research report includes a study on the development and marketing strategies, along with a study on the product portfolios and winning strategies of the leading companies operating in the head-up display market. It also consists of leading companies such as BAE Systems, Denso Corporation, Continental AG, Elbit Systems Ltd., Panasonic Corporation, Nippon Seiki Co., Ltd., Texas Instruments Incorporated, Rockwell Collins, STMicroelectronics, and Visteon Corporation. These market players have focused on acquisitions and expansion to gain a larger market share in the head-up display market.

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