Marketing Automation Software Market Assessment Covering Growth Factors and Upcoming Trends

Marketing automation software learns from collected data, tracks customer shopping patterns, and makes decisions with minimal manual intervention. Additionally, the software uses individual profiles of customers and their online activities to recommend appropriate services and products to them. These capabilities help businesses in increasing their engagement levels with consumers, fulfilling specific needs of customers, offering better customer support, and improving their business processes. Thus, the burgeoning need for personalized content will fuel the adoption of marketing automation software across the world.

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Additionally, the rising implementation of digital marketing strategies and surging use of social media platforms will help the marketing automation software market witness a robust CAGR, of 12.3%, during the forecast period (2020–2030). According to P&S Intelligence, the market revenue stood at $4,438.7 million in 2019, and it is projected to generate $14,180.6 million revenue by 2030. The escalating use of digital marketing strategies, primarily on account of the increasing internet penetration in India, Japan, China, Germany, the U.S., and the U.K., is encouraging the adoption of marketing automation software.

In recent years, marketing automation software has become an essential platform for every business-to-customer (B2C) and business-to-business (B2B) organization, due to its increasing use for lead generation and lead nurturing. Currently, the software requirement of these organizations is met by Oracle Corporation, Infusion Software Inc., Adobe Inc., SugarCRM Inc., Salesforce.com Inc., Liana Technologies Oy, Act-On Software Inc., IBM Corporation, HubSpot Inc., Acoustic L.P., Teradata Corporation, ActiveCampaign LLC, SAP SE, and SAS Institute Inc.

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The Asia-Pacific (APAC) marketing automation software market is set to undergo the most-rapid growth during the forecast period. This will be on account of the rising internet penetration, flourishing retail and e-commerce sector, increasing developments in the IT industry, soaring focus of brands on marketing their products on online platforms, burgeoning customer demand for advanced products, escalating need for recording real-time data insights to track consumer preference and offer improved experience, and mounting popularity of social media platforms, in the region.

Thus, the mushrooming demand for personalized products and rising implementation of digital media strategies will augment the adoption of marketing automation software.

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