Latin America Gift Card and Incentive Card Market Business Outlook | Market Size Analyse 2021-2025 | Growth Factors Analysis | Industry Demand and Emerging Trends | Market Share by Key Retailers

The gift card market in Latin America is expected to record steady growth due to changing customer preference towards gift cards and increased adoption in self-use segment. Increased use of gift cards for self-gifting, supported by discounts offered by retailers is supporting market growth. The growing popularity of gift cards is offering lucrative opportunities for gift card issuers.

The COVID-19 pandemic has changed consumer purchasing behavior pushing consumers to rely on e-commerce. Shoppers prefer shopping online due to the convenience, speed, benefits, and savings it offers. Consequently, digital gift cards are expected to gain market share over the forecast period mainly due to growth in e-commerce and rise in internet penetration in the region.
This Latin America Gift Card and Incentive Card Market research report consists of six important headers: Latin America Gift Card and Incentive Card Market analysis, market definition, market segmentation, key developments, competitive analysis, and research methodology.

Along with identifying and analyzing the emerging trends in the market, the report also encompasses significant drivers, challenges, and opportunities in the market. Latin America Gift Card and Incentive Card Market report gives a detailed view of general market conditions and tendencies.

This Latin America Gift Card and Incentive Card Market report provides the client with incomparable insights and helps to associate with the best market opportunities in their respective markets. This Latin America Gift Card and Incentive Card Market research report will offer the business intelligent decision-making ideas and sophisticated management of goods marketing to achieve business growth.

E-commerce market in Latin America has been recording growth in the recent years and is further expected to grow in the coming quarters. Brazilian e-commerce sales increased significantly in 2020, as consumers shifted to online shopping due to the pandemic. In Mexico, e-commerce is estimated to account for over 25% of total retail sales in 2020. Online retailers are capitalizing on the growing e-commerce trend to offer digital gift cards in order to attract new customers and improve brand awareness.

Moreover, rising demand for online streaming services is likely to create demand for entertainment based gift cards as customers spend more time on indoor entertainment activities. Due to the pandemic as customers are confined to their homes, Netflix saw a rise in subscriber base and began to offer gift cards to attract customers.

This report details the impact of economic slowdown along with change in business and consumer sentiment due to disruption caused by Covid-19 outbreak on gift card industry.

Though growth of gift card industry has been impacted due to pandemic, there are certain segments which will gain market share. There are interesting trends emerging across various segments, which are expected to fundamentally reshape gift card industry dynamics. Despite near-term challenges, medium to long term growth story of gift cards remains strong.

This offering from PayNXT360 is a bundled offering, combining 5 country reports (Argentina, Brazil, Chile, Colombia, Mexico).

Country reports included in this bundled offering provide a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics. With over 200 KPIs at country level, these reports provide comprehensive understanding of gift and incentive card market dynamics.

Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:
• Cencosud SA
• Carrefour SA
• Coto CICSA
• MercadoLibre Inc
• Importadora y Exportadora de la Patagonia SA
• Wal-Mart Stores Inc
• Garbarino SA
• Natura Cosméticos SA
• Lojas Americanas SA
• Adeo Groupe
• Magazine Luiza SA
• Falabella SACI
• SMU SA
• Feria Chilena del Libro SA
• PriceSmart Inc
• Inditex, Industria de Diseño Textil SA
• Confecciones Leonisa SA
• Organización Soriana SAB de CV
• Grupo Comercial Chedraui Sa de CV
• Controladora Comercial Mexicana SAB de CV
• Farmacias Similares SA de CV
• Corporativo Fragua Sa de CV
• Home Depot Inc, The

The report includes raw data along with structured dashboards, charts, and tables in an interactive Excel format.

This bundled offering includes country level trend analyses across the following gift card segments:
• Total gift market: This report provides detailed view of overall spend on gifts, broken down by retail and consumer segments. For both retail and consumer segments, this report provides a breakdown of spend on gifts by product categories (13 segments) and retail sectors (7 segments).

• Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate – SMB, Mid-Tier, Large Enterprise), gifting occasion, digital gift card, and market share by retail sectors.

• Details six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.

• Corporate incentive & loyalty cards: This report provides detailed market dynamics of corporate incentive cards, broadly segmented in three categories – consumer incentive card, employee incentive card, and sales / partner incentive card. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).

• Digital gift card (e-gift card) analysis: Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers. It also includes gift card spend by occasion (retail – festivals & special celebration days, milestone celebration, self-use, other; Corporate incentive cards –consumer incentive card, employee incentive card, and sales / partner incentive card). The report also includes digital gift card adoption by company size.

• Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop gift and incentive card segments across consumer segments.

• Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key KPIs related to gift card dynamics including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using gift cards across key retail sectors.

• Retail spend: Breaks down retail spend across retail sectors (7 segments) to provide detailed insights on consumer behaviour and changing dynamics of gift card spend.

• Market share by retailer: Provides market share of closed loop gift cards by key retailers.

• Distribution channel analysis: Provides market share by distribution channel – online vs offline sales and 1st party vs 3rd party sales (sales through outlet of other retailers).

Scope
This bundled offering provides the following detailed gift card market opportunity at country level

Total Spend on Gifts
• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments
• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards

Gift Card Market Size by Consumer Segment
• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size
• By Retail Consumer
• By Retail Purchase Occasion
• By Corporate Consumer
• By Corporate Purchase Occasion
• By Company Size

Gift Card Market Size by Retail Consumer
• By Functional Attribute
• By Occasion
1. Festivals & Special Celebration Days
2. Milestone Celebration
3. Self-Use
4. Other
• Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics
• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer
• By Functional Attribute
• By Occasion
1. Employee Incentive
2. Sales Incentive
3. Consumer Incentive
• By Scale of Business
• Budget Allocation Trend for 2021

Gift Spend by Product Categories (Split by Retail and Corporate Consumers)
• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)
• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)
• Gift Card Online Sales
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift

To get detailed insights and FREE sample report please click here @ https://www.paynxt360.com/report-store/view/latin-america-gift-card-and-incent-275

Reason to buy
• In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends, and drivers along with five-year forecast (2016-2025) for gift cards and incentive cards at regional and country level.

• Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.

• Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.

• Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.

• Distribution channel insights: Understand gift cards sales dynamics by channels – online vs offline and by 1st party vs 3rd party sales

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