AR/VR Market: Global and Regional Analysis with Forecast till 2028, Business Opportunities, Post COVID Scenario

According to the report, The global AR market size was valued at $14.83 billion in 2020 and is expected to reach $174.15 billion by 2028 growing at the CAGR of 35.07% from 2021 to 2028.Top factors driving the demand for AR/VR technology include a high consumer interest, strategic partnerships formed by companies, and venture capital investments from key organizations. Consumers have been growing increasingly interested in AR/VR technologies as they have been looking for new unique experiences that do not conventional forms of media can offer them. The second largest factor driving the demand for all things VR and AR is the ability to form strategic partnerships with specific companies to branch out and develop existing innovative ideas. The best example of this would be HTC and Valve partnering up to release their joint product Vive. Venture capital investments are also a key part of the growth of virtual reality as a whole as users look to fund exciting new products coming on the market from newly formed start-ups!

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Our most recent research on the Global AR/VR Market , published by our partner Evolve Business Intelligence, examines the industry in the context of major market aspects including market size & forecasts, key players, SWOT analysis (strengths, weaknesses, opportunities and threats. There are currently several key trends that hold immense potential for driving profits through the industry, but there are also some obstacles that can hinder how successful your business venture will be overall. Market share values are discussed within these sections as well as assumptions regarding current projections for where this particular industry is headed over the upcoming few years.

Research shows that the market is being influenced by a number of different indicators. Specifically, we have identified 4 major indications in our analysis: Drivers, Restraints, Key Trends, and Challenges. The total sum of these sections will help you understand what strategies will be best to adopt in order to prosper through this industry over a few short years. The sum of all these elements will help you understand what strategies to adopt in order to succeed. The quantitative research study that we published as a supplement to it includes our findings out of this research study as well as the actual findings supplemented with further advice for those who want to grasp new opportunities or those who want to plan against threats that might hinder the development of the market.

Impact of COVID-19
The on-going Covid-19 pandemic has had a devastating effect on the market. The industry report on AR/VR Market includes financial impacts and market disturbance that have been felt over a long period of time. Our research has interviewed numerous delegates from this industry and got involved in the primary and secondary research to collect information from different delegates from this market across many geographical markets in order to gather data and strategies that will be helpful for addressing potential challenges people might face with COVID-19 pandemic plus its impact on the industry going forward.

The New Normal
During the COVID-19 pandemic, businesses were forced to shift focus on numerous occasions, having to react to crisis after crisis. As businesses recover from the COVID-19 pandemic, they have a lot of new priorities to deal with due to all of the shifting situations throughout this crisis. Throughout this pandemic, they were always trying to cope with changing circumstances and most often fell short of their ultimate goals. Now that the pandemic is subsiding, they will need to recuperate from this by setting forth new objectives for themselves in order to succeed in the future.

In terms of COVID 19 impact, the AR/VR Market report also includes the following data points:
• Impact of COVID-19
• Government Aids and Policies for Industry Revival
• Companies Recent Developments to Tackle Negative Impact
• Opportunity Window & Post COVID Trend

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Key Players
Some of the major AR/VR Market players holding highest market share include Google, Sony, Apple and Samsung electronics. These players use acquisition as a key strategy to gain significant market share to compete with market leaders.
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The key players profiled in the report are:
• Google
• Sony
• Apple
• Samsung electronics
• Microsoft
• HTC
• Oculus
• Magic leap
• Blippar
• Upskill

Segmental Analysis

Market Segment By Offering with focus on market share, consumption trend, and growth rate of AR/VR Market :

• Hardware
• Software

Market Segment By Device Type with focus on market share, consumption trend, and growth rate of AR/VR Market :
● Augmented Reality
● Head-mounted Displays
● Head-up Displays
● Others

Market Segment By Application with a focus on market share, consumption trend, and growth rate of AR/VR Market :
• Consumer
• Aerospace & Defense
• Healthcare
• Others

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Global AR/VR Market Geographic Coverage:
• North America
o US
o Canada

• Europe
o UK
o Germany
o France
o Italy
o Spain
o Rest of Europe

• Asia Pacific
o China
o Japan
o India
o South Korea
o Indonesia
o Malaysia
o Rest of Asia Pacific

• Latin America
o Mexico
o Brazil
o Argentina
o Rest of Latin America

• Middle East & Africa
o Saudi Arabia
o UAE
o Egypt
o South Africa
o Rest of MEA

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