Massive Drifting Of Consumers From Chemical-Based To Chemical-Free Beauty Products To Paint Strokes Of Growth Across The Organic Personal Care Products Market

Organic personal care products are no longer limited to the corners of a retail store. They are shining brightly in the minds of the consumers and are making inroads across numerous regions. These products are extensively becoming the choice of the hour for many beauty freaks. Thus, all these aspects will bring tremendous growth opportunities for the organic personal care products market during the forecast period of 2019–2027.

Organic personal care products can be defined as products that are void of pesticides and other harmful chemicals such as phthalates, parabens, aluminum salts, petrochemicals, and others. These chemicals are extremely harmful to human and animal health.

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The beauty and personal care industry is evolving at a rapid pace. The changing perception of the consumers toward varied products has led to an increase in the growth of the organic personal care products market.

The Gen-Z and the millennial category prefer organic personal care products, especially skincare products over traditional or synthetic personal care products. More than 50 percent of the young population aged between 18 and 29 years choose organic skincare products over chemical-based skincare products. Thus, these statistics reveal the increasing prominence of organic personal care products across the global populace.

Transparency Market Research (TMR) is renowned for its exceptional research methodologies. TMR has conducted intense research on all the positive and negative aspects related to the organic personal care products market. The research projections are accurate and in tandem with all the latest trends. TMR, after exhaustive research on all the growth factors, projects the organic personal care products market to expand at a CAGR of 9.2 percent during the assessment period of 2019–2027.

Ethical Consumerism to Play a Larger Role in the Growth of the Organic Personal Care Products Market

Ethical consumerism is the practice of purchasing services and products that help in reducing environmental or social damage while avoiding services and products that are harmful to the environment. Mindful consumption in personal care is increasing at a rapid rate over the years. This aspect is proving to be a great source of growth for the organic personal care products market.

As people are becoming aware of the harmful effects of the chemicals on the environment and the body, they are switching to organic personal care products at a swift rate. Thus, these aspects bode well for the growth of the organic personal care products market.

Organic Personal Care Products for Pets Gaining Considerable Traction

Organic personal care products are not only gaining traction among humans but also across pets. The personal care industry has penetrated extensively in the pet care sector. Pets are also prone to the side effects caused by chemical-infused shampoos and other body care products. To reduce these effects, organic personal care products serve as a feasible alternative. Using essential oil blends instead of harmful chemicals in pet personal care products not only reduces the impact of harmful chemicals but also incorporates the benefits of aromatherapy. These factors bring exponential growth for the organic personal care products market.

New entrants in organic personal care products are focusing on pet personal care products. The rising pet ownership levels across many regions and the increasing awareness about the benefits of organic personal care products for pets among a considerable chunk of the populace bring immense growth opportunities.

Petveda, an Indian startup founded in 2019 is a classic example of new entrants and their increasing influence across the organic personal care products market. Petveda manufactures varied personal care products for pets such as shampoo, hair spray, conditioners, and others with organic ingredients. It also claims to be the first Indian brand to introduce natural grooming products without any traces of paraben. Similar developments will trigger the growth of the organic personal care products market substantially.

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The beauty industry is subject to huge criticism over the years due to the ‘animal-cruelty’ aspect. Beauty products are tested on animals to check whether the products are harmful to humans or not. This is a harmful practice and the awareness about the harms has generated great support for buying cruelty-free products.

Organic personal care products do not contain any harmful chemicals and hence, testing on animals is not required. As organic personal care products come under the ambit of cruelty-free products, sales are expected to skyrocket exponentially. These aspects will have a profound impact on the growth of the organic personal care products market.

Rising Cases of Allergies to Improve the Growth Prospects across the Organic Personal Care Products Market

The cases of allergies caused due to the use of personal care products with certain chemicals are increasing swiftly. To decrease the exposure of chemicals on the skin and prevent allergies, many individuals prefer organic personal care products. As organic personal care products do not contain any harmful chemicals, people having allergies choose these products, eventually increasing the revenue of the players in the organic personal care products market.

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