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How is Digital Out of Home Revolutionizing Advertising?

12-03-2021 01:28 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: P&S Intelligence

Rapid growth in advertising spending all over the world, increasing disposable income of the people residing in the Asia-Pacific (APAC) region, and the surging economy of several countries are the other factors propelling the demand for digital out of home advertising. Additionally, people are nowadays more attracted toward online channels, as these are highly accessible, engaging, and provide real-time information. Digital billboards are increasingly being used for advertisement, because of their high reachability.

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Many government agencies and organizations are also rapidly shifting from the conventionally used billboards to the modern digital billboards for delivering emergency messages and making information accessible to the public in order to improve safety. These factors are driving the growth of the global digital out of home market. Digital out of home basically refers to the digital media displayed in various outdoor settings that is accessible to a large number of people and used for marketing and advertising purposes.

Out of these, the healthcare category is predicted to dominate the market in the forthcoming years. This is credited to the fact that digital out of home advertising is increasingly being used in various healthcare applications, mainly in the form of digital signs to promote medical group practices or individual physicians, spotlighting hospital specialties, and patient and visitor way finding. Geographically, North America held the largest share in the digital out of home market in 2019.

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Moreover, this trend will continue in the upcoming years, as per the estimates of the market research firm, P&S Intelligence. This is ascribed to the rising public awareness about the various benefits of commercial displays and the rapid technological advancements being made in the region. The market is also expected to exhibit the fastest growth in APAC in the coming years, primarily because of the rapid developments in various industries such as communication, transportation, and construction in the region.

Hence, it is clear that the demand for digital out of home advertising will boom in the years to come, mainly because of the rising requirement for digital advertising platforms and channels and the greater convenience and higher public reach offered by this advertising method in comparison to the traditional one.

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P&S Intelligence is a provider of market research and consulting services catering to the market information needs of burgeoning industries across the world. Providing the plinth of market intelligence, P&S as an enterprising research and consulting company, believes in providing thorough landscape analyses on the ever-changing market scenario, to empower companies to make informed decisions and base their business strategies with astuteness.

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