Disinfectant Wipes Market - Increasing Preference for Disinfectant Products in Personal Hygiene and Household Cleaning

A surge in the demand for disinfectant products is expected to work as key driver for the expansion of the global disinfectant wipes market. In recent years, players are observing increase in the demand for non-woven wipes and dry wipes for household cleaning purposes. Moreover, the use of wet wipes is risen in healthcare environments and for personal hygiene.

Disinfectant wipes refer to special purpose wipes that are used in achieving protection against infection from bacteria, viruses, and varied harmful microorganism. Generally, textile materials such as thermoplastic fibers and cellulosic fibers are used in the manufacturing disinfectant wipes.

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Users can select from a wide range of product types such as personal care wipes (feminine wipes, baby care wipes, face care wipes, period care wipes, hand disinfecting wipes, and regular wipes), household or homecare wipes (toilet wipes, kitchen cleaning wipes, surface/ floor cleaning wipes, antibacterial wipes, and furniture cleaning wipes) and medical wipes and pet wipes. Manufacturers are experiencing notable growth in the demand for disposable wipes.

At present, wipes are available in two categories, namely, non-biodegradable and biodegradable. With increase in people’s knowledge on environment issues, this consumer base is looking for sustainable products. As a result, there is notable growth in the consumer inclination toward using biodegradable disinfectant wipes. This factor is pushing players to develop wipes as per the user requirements.

A research report by Transparency Market Research (TMR) projects the global disinfectant wipes market to exceed US$ 16.7 Bn by 2030.

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Players Indulge in R&D to Develop Products According to Market Needs

Companies in the global disinfectant wipes market are increasing focus on R&D activities in order to create products that can offer long-term protection on high touch surfaces. Moreover, several enterprises are concentrated on the development of varied advanced products. A case in point here is a technology developed by Bioclean. The firm is gathering impetus for utilization of new plant-based technology named rep-L®, which offers antimicrobial resistance and helps in rapidly killing microbe cells. Such innovations are expected to bode well with the expansion of the global disinfectant wipes market in the years to come.

Some of the leading players in the global disinfectant wipes market are CleanWell, LLC, Claire Manufacturing, Dreumex USA Inc., Colgate-Palmolive Company, Parker Laboratories, Inc., KCWW, Reckitt Benckiser, Procter & Gamble, The Clorox Company, and Seventh Generation Inc.

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The onset of COVID-19 pandemic has resulted into increased vigilance of populace to keep hands as well as high touch surfaces clean and infection-free. As a result, there is surge in the demand for products such as disinfectant wipes that can destroy bacteria, fungi, and virus within one minute or less and thereby help in the surfaces protection. Considering this trend, players in the disinfectant wipes market are increasing their R&D activities in order to develop products that cater to the current market needs.

Surge in Demand for EPA-approved Disinfectant Wipes amid COVID-19 Pandemic Fuels Market Expansion

Companies are using different marketing strategies to promote the use of latest disinfectant wipes approved by Environmental Protection Agency (EPA). One of the key focus while marketing is the ability of these products to disinfect and clean coronavirus pathogens. Such innovative products and marketing strategies are bringing prominent business prospects in the global disinfectant wipes market.

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Asia Pacific: Profitable Region for Companies in Disinfectant Wipes Market

Middle East and Africa, North America, Europe, Asia Pacific, and Latin America are some of the prominent regions offering substantial business prospects for companies in the global disinfectant wipes market. Among all regions, players are estimated to gather profitable prospects in Asia Pacific owing to presence of many emerging economies and densely populated countries in the region. Moreover, presence of study tourism industry is likely to play key role in the development of regional market.

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