South Africa E-Cigarette Market Quantitative Analysis, Current and Future Trends

The emergence of e-cigarette retail websites is driving the sales of e-cigarettes in South Africa. Moreover, with the rising penetration of the internet and the mushrooming usage of smartphones, many e-cigarette producing companies are increasingly focusing on marketing their products via online channels and promoting them via social media. Vape Africa, eCiggies Online Store, and VapeShop are some of the major online suppliers of e-cigarettes in the country. Besides, the declining use of conventional cigarettes, rising public awareness about the negative health effects of tobacco smoking, and greater convenience and safety provided by e-cigarettes are also fueling their sales in South Africa.

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According to various reports, in 2018, 34.5% of all women and 48.0% of all men in the country smoked tobacco. Furthermore, many reports stated that nearly 42,500 citizens lose their lives because of the diseases caused due to tobacco smoking every year in the country. Cancer caused because of smoking is one of the primary factors responsible for deaths in the country. As e-cigarettes prevent the consumption of over 4,000 chemicals, that usually exist in tobacco smoke, their rising consumption is playing a major role in reducing the prevalence of tobacco-related deaths in the country.

Out of vape mod, T-vapor, cig-a-like, and vaporizer, the demand for vaporizer was found to be the highest in the country in 2018. This was because of factors, such as their ability to produce dense aerosol and support more than one flavor at the same time and their low cost. Additionally, the development of new flavors and advanced technologies are expected to massively expand the customer pool of vaporizers in the country in the coming years.

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Amongst the menthol, tobacco, savory/spice, beverage, bakery/desert, candy, and fruit flavors, the popularity of the tobacco flavor was the highest in the years gone by. This was because of the close resemblance of tobacco-flavored e-cigarettes to conventional cigarettes, mainly in terms of aerosol formation and taste. Between males and females, the consumption of e-cigarettes was observed to be higher among males in the country during the last few years. Moreover, the requirement for these products among males will surge sharply in the forthcoming years as well.

Hence, it can be safely said that the demand for e-cigarettes will soar in South Africa in the coming years, primarily because of the rising public preference for these products over conventional cigarettes, growing public awareness about the harmful health effects of tobacco smoking, and the emergence of several e-cigarette e-commerce retailers in the country.

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