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Refrigerator Market Analysis, Company Profiles, Competitive Landscape and Key Regions Analysis Available at Fortune Business Insights
The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this, too, shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. Some industries are struggling, and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.
We are making continuous efforts to help your business sustain and grow during COVID-19 pandemics. Based on our experience and expertise, we will offer you an impact analysis of coronavirus outbreak across industries to help you prepare for the future.
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This Report Answers the Following Questions:
What are the refrigerator market trends?
How many growth drivers and hindrances would the market come across?
Which strategies would the key companies adopt to intensify competition?
What are the significant challenges and opportunities?
Which region is likely to dominate the market in terms of revenue?
Drivers & Restraints-
Rising Government Initiatives to Provide Environmental Sustainability will Aid Growth
The governments of various countries across the world are implementing new policies to lower the energy consumption of home appliances. These policies are meant to support the adoption and manufacturing of energy-efficient appliances, as well as provide environmental sustainability. Additionally, they are taking various initiatives to upsurge and promote the capability and manufacturing of electronic products. ‘Make in India’ is one such campaign that is likely to propel the supply of home appliances in India. Apart from that, many incentive schemes, such as vouchers, discounts, and coupons are being persistently made available by these campaigns. These are also attracting consumers towards buying refrigerators. However, lack of repairing services for these products may hamper the refrigerator market growth in the coming years.
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Segment-
Top Freezer Refrigerator Segment to Lead Backed by its Possession of Many Benefits
In terms of product type, the market is segregated into French door refrigerator, side by side refrigerator, bottom freezer refrigerator, and top freezer refrigerator. Out of these, the top freezer refrigerator segment is set to dominate the market backed by its possession of several features. They are made by combining a refrigerator and a freezer in a single unit. This aids in avoiding the requirement of a separate chest freezer or separate space for food storage. Also, this type of freezers offers more storage space, as compared to the other types of units. The segment acquired 37.31% refrigerator market share in 2018 and would lead throughout the forecast period.
Regional Analysis-
Asia Pacific to Dominate Fueled by Rising Disposable Income of People
Geographically, the market is categorized into North America, Europe, South America, the Middle East and Africa, and Asia Pacific. Amongst these, Asia Pacific procured USD 24.67 billion refrigerator market revenue in 2018 and is likely to dominate because of the rising demand for infrastructure in this region. In addition to that, rising number of households, rapid urbanization, increasing disposable income, and inclination of people from conventional to smart appliances are set to surge the demand for refrigerators in this region.
Europe, on the other hand, is anticipated to grow at a fast pace owing to the emergence of technologically advanced refrigerators developed by industry giants present in this region. It would, in turn, attract more consumers. North America is likely to generate a significant share in the near future on account of the increasing disposable income of people residing in Canada and the U.S. Also, factors, namely, rising number of nuclear families and increasing urban population would contribute to market growth.
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Competitive Landscape-
Key Players Focus on Mergers & Acquisitions to Strengthen Position
The market house several big, small, and medium companies that are striving persistently to gain the maximum share. They are doing so either by expanding their bases or by following the strategy of mergers and acquisitions. Below are a few of the industry developments:
March 2019: Gorenje is planning to widen its base of fridge and freezer production in Serbia. This new extension would help in taking the total production capacity to 750,000 units by the end of 2020. The total cost of expansion is 4 million euro.
November 2018: Daikin Industries Ltd. announced the acquisition of the AHT group. The latter is a prominent commercial refrigerator company headquartered in Europe. This acquisition would aid the former in broadening its business in Europe and capitalizing on the environmental regulations.
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