Medical Animation Market See Incredible Growth 2021-2028 | Infuse Medical, Hybrid Medical Animation, Inc., Ghost Productions

Overview

A medical animation is basically a short educational video, usually centered around a specific surgical or biological topic, which is made using 3D computer animations. While it can be meant for a wide variety of different viewers, often the medical animation has been most widely used as an educational tool for both patients and medical practitioners.

Illustrations are often times part of medical animations. Unlike illustrations in a book or magazine, illustrations in a film are meant to serve as a visual aid, aiding the audience to understand not only the scientific concepts but also the creative design elements. This is why many illustrations in medical animations are illustrated using computer generated art tools. Computer generated illustrations (CGI) allow for greater depth and greater detail than what could otherwise be achieved by using traditional illustration techniques. Because the images are computer generated, they are often light years in accuracy in comparison to the real thing.

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Another important part of a 3D animation is the use of sound. In films and television programs, great care is taken to carefully match dialogue to the character that speaks, as well as to match the appropriate tone and pitch of voice inflection and vocal intonations. In the case of 3D medical illustrations, this process is even more important because of the importance of voice-overs and understanding of exactly how certain medical images should be presented. As a result, healthcare professionals who are tasked with providing medical information to patients and their families spend much of their time perfecting these 2 mediums. As medical animation becomes more prevalent in the field of healthcare communications and illustration in general, healthcare professionals will likely see their workload continue to grow.

Market Statistics:

The global medical animation market was valued at US$ 176.6 million in 2017 and is projected to exhibit a CAGR of 19.3% over the forecast period (2017–2025).

Global Medical Animation Market: Drivers

Launch of new products and services is expected to propel growth of the global medical animation market over the forecast period. For instance, in September 2019, Random42 launched new medical animation showreel.

Covid-19 Impact Analysis:

Globally, as of 3:58pm CEST, 13 October 2021, there have been 238,521,855 confirmed cases of COVID-19, including 4,863,818 deaths, reported to WHO. As of 10 October 2021, a total of 6,364,021,792 vaccine doses have been administered. The pandemic has led to launch of animation videos that help understand the virus. For instance, in March 2021, Fusion Medical Animation launched a 3D visual and animation of covid-19 available for free. The animation is expected to help understand genomes and protein structures of the novel coronavirus.

Market Trends:

Europe is witnessing increasing adoption of medical animation. For instance, in August 2021, The Queen’s Nursing Institute produced a short animated video to highlight the expertise of nurses, their critical role in supporting the health and wellbeing of local communities and the breadth of work they undertake across the UK.

Key Takeaways:

The global medical animation market is expected to exhibit a CAGR of 19.3% over the forecast period (2017–2025).

Global Medical Animation Market: Competitive Landscape

Major players operating in the global medical animation market include, AXS Studio, Inc., Ghost Productions, Inc., Hybrid Medical Animation, Inc., Infuse Medical, INVIVO Communications, Inc., Medmovie Inc., Nucleus Medical Media, Inc., Random42 Scientific Communication, Radius Digital Science, Scientific Animations, Inc., and Trinsic Animation.

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Global Medical Animation Market: Key Developments

Major players operating in the global medical animation market are focused on offering various products and services to enhance their market share. For instance, in October 2021, Ghost Productions announced that the company will offer all its projects in 4K resolution (3840 x 2160) for more visually compelling and in finer detail.

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