Digitally Printed Wallpaper Market 2019 Business Overview and Development Strategies by 2029

Digitally Printed Wallpaper Market Snapshot:

The global digitally printed wallpaper market is anticipated to grow at an unprecedented rate owing to the changing consumer lifestyle and higher demand for home décor products. Rapid urbanization and growing new housing projects are significant factors driving market growth. Additionally, increasing focus on better aesthetics and surging demand for interior designing provide an impetus to the market growth. The current trend towards customization of digitally printed wallpapers bolsters the market growth. Environmental concerns have resulted in several advancements of materials, further driving the demand for eco-friendly wallpapers with durability and greater looks.

Shifting consumer preference towards aesthetics has surged the demand for furniture, wallpapers, laminates, and other personalized interior elements. Consumers prefer digitally printed wallpapers over traditional paints and coatings for their durability and availability of wide variety. In line with this, interior designers are extensively using digital wallpapers to add texture, style, and colors to the homes and other spaces, further driving the market growth.

The global economies have been witnessing a massive influx of population from rural areas to urban areas, further rising the infrastructure expenditures across the globe. In the U.S., residential spending reached around USD 1.31 trillion in 2017. This has led to umpteen residential projects to originate in several parts of economies.  The below info-graph depicts the private residential construction spending in the U.S. for the period 2015–2020.

Digital wallpapers allow the designers to customize the look and feel desired by the consumers. Most of the custom printed wallpapers have gained traction in restaurants, hospital lobbies, corporate, and home interiors. Technological advancements have enabled the designers and developers to generate digitally printed wallpapers from the internet for the millennials, providing an impetus to the market growth. As per the above statistics, the residential construction spending in 2019 accounted for USD 5,09,091 million and is forecasted to reach USD 5,64,575 million in 2020. Thus, the escalating housing projects will have a positive impact on the demand for digital wallpapers during the forecast period.

Rising spending power is surging the demand for various consumer items such as cars and homes. Buying a home is one of the top priorities of most of the millennials worldwide. Gen Y population is inclined towards the personalization of homes and willing to pay a higher price for quality home products. Moreover, social media platforms such as Pinterest and Instagram have given exposure to the people regarding the latest trends, further driving the market growth.

In addition, the graphics help in providing a marketing or a corporate message in offices and commercial environments. Against the backdrop of a favorable government ecosystem, there is a surge in the number of start-ups and commercial activities worldwide. The digitally printed wallpapers help the companies promote the brand and create an ideal work environment. Office design and colorful spaces have been proven in increasing productivity and motivation required for the business to accomplish the set goals. Sometimes, they are even used for attaining greater work efficiency and to distinguish between different departments or work areas in a corporate building or office, further driving the market growth.

Asia-Pacific is projected to exhibit lucrative growth in the digitally printed wallpaper market on account of the increasing standard of living and rising disposable income. Surging home remodeling and renovation projects provide an impetus to the regional market growth. In addition, the increasing housing projects and rising demand for interior decoration at affordable prices drive the market growth. The below-mentioned info-graph depicts the estimated market potential for the regions during the forecast period 2020 –2029.  

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The Major Prominent Players Covered in this Report:
S. CréationTapeten, Flavor Paper, 4walls, Muraspec Decorative Solutions, Tapetenfabrik Gebr. Rasch GmbH & Co. KG, Hollywood Monster, Graham & Brown, MX Display Ltd., The Printed Wallpaper Company, Great Wall Custom Coverings & More.

Digitally Printed Wallpaper Market Segmentation-
By Substrate- Vinyl, Nonwoven, Paper, Fiber,
By Printing Technology- Inkjet, Electrography,
By End-User- Residential, Commercial, Institutions, Hospitals, Office Spaces, Shopping Malls, Restaurants, Automotive

Growing Domestic Demand and Expanding Pharmaceutical Sector to Drive the Demand for Digitally Printed Wallpaper in the APAC Region
Asia-Pacific region is anticipated to hold the largest market share in the global Digitally Printed Wallpaper market during the forecast period 2019-2029. The growth in this region can be attributed to the presence of emerging economies like India, China, Japan, Vietnam, and Indonesia, which account for the largest share in this region. India is one of the largest producers of Digitally Printed Wallpaper and a major exporter of the product to various countries across the globe. India accounts for around 80% of the world’s exports of Digitally Printed Wallpaper. The favorable climatic conditions and growth of agricultural inputs and allied services like cold storage and warehousing in India are prompting higher production.

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Key Questions Answered in The Report:
What will the Digitally Printed Wallpaper market growth rate?
What are the key factors driving the global Digitally Printed Wallpaper market?
Who are the key manufacturers in the Digitally Printed Wallpaper market space?
What are the market opportunities, market risk, and market overview of the Digitally Printed Wallpaper market?
What are sales, revenue, and price analysis of top manufacturers of the Digitally Printed Wallpaper market?
Who are the distributors, traders, and dealers of the Digitally Printed Wallpaper market?
What are the market opportunities and threats faced by the vendors in the global Steerable Medical Devices Industry?
What are sales, revenue, and price analysis by types and applications of the Digitally Printed Wallpaper Industry?
What are sales, revenue, and price analysis by regions of the Digitally Printed Wallpaper industry?
What are the driving factors contributing to market growth during the short, medium, and long term?

Recent Developments -
In September 2019, Muraspec Decorative Solutions launched two new brands and designs of digitally printed wallpapers- Herringbone and Accord made form specialty inks for the luxury segment.
In July 2019, Hollywood Monster invested in 11 EFI VUTEk printers for USD 5.6 million for increasing productivity to meet the growth in the digital printing market.

In November 2018, Rasch GmbH & Co. KG added new wallpapers in the Portfolio Paper Collection for enhancing the range of product portfolios.

In August 2017, The Printed Wallpaper Company introduced wallpaper patterns and murals for nursery and toddler rooms. Additionally, the company introduced customization services for nursey wallpapers with comic themes, particularly made from eco-friendly ink.

Key Digitally Printed Wallpaper Market Trends:
- The report identifies, determines, and forecasts the Global Digitally Printed Wallpaper Market segments based on their type, sub-type, technology used, applications, end-users, and regions.
- Industry to Industry Holds Largest Share in the Digitally Printed Wallpaper Market
- It examines the micro-markets based on their growth trends, development patterns, future prospects, and contribution to the overall market.
- Demand from Regional / geographical is Expected to Drive the Growth
- Rising Adoption of Market Segments in this Growth
- North American, Europe is Expected to Witness Higher Growth Rate over the Forecast Period
- It studies the competitive developments such as partnerships and collaborations, mergers and acquisitions (M&A), research and development (R&D) activities, product developments, and expansions in the Global Digitally Printed Wallpaper Market.

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