New study: Vitamins market forecast to 2026 | The market is comprised of several small players, along with a few MNCs, including ADM and BASF. Some of the prominent manufacturers in the global vitamins market are Vitablend Nederland B.V. etc.

Vitamins Market

Vitamins are organic elements present in minute amounts in naturally occurring edible compounds. These elements are crucial in normalizing metabolism, and a deficiency of these may lead to unwanted medical circumstances. The human body cannot produce adequate vitamins, which creates a need for external vitamin sources. This need has been driving the market growth for years, and the emergence of a variety of products with different flavors, unhealthy eating habits, and rising prevalence of medical problems, among others, have further augmented market growth.

Overwhelming Variety of Flavors Under Multiple Brands Along with Heavy Promotion by Companies to Drive Growth of the Vitamins Market the emergence of a variety of innovative flavors in the market under the vitamin and supplement category is likely to boost market growth during the forecast period. Most of the common flavors preferred by consumers are orange, berry, strawberry, lemon, raspberry, chocolate, citrus, and fruit punch, among others. The combination of desirable taste and health benefits propels the growth of the flavored category of vitamin and supplement products.

Developed markets such as the U.S. and Europe are witnessing a surge in the demand for non-GMO products, and the vitamin and supplement category is not an exception. During the last five years, non-GMO products have constituted approximately a 19.67% share of new product launches in Europe and the U.S., as millennials demand non-GMO vitamin products.
Technology and innovation have led to the production of cleaner ingredients for vitamins and supplements, which ultimately boosts the growth of organic and non-GMO products. For instance, ingredient producers such as Ribus Inc. are engaged in developing cleaner and greener ingredients. Recently, Ribus Inc. introduced Nu-flow, an anticaking agent that replaces traditional compounds, including tricalcium phosphate and silicon dioxide, paving the way for organic supplement products.

Internet, social media and blogs have made it easy to access information and resources related to health and nutrients. Social media channels such as Facebook, Instagram, and Youtube are extensively utilized by vitamin and supplement providers and some of the pharmaceutical companies for marketing disease awareness campaigns, which spread awareness regarding health issues along with the cure. More than 83% of internet users in the U.S. search for health-related information on the internet. This leads to high awareness regarding health and wellness, and ultimately, consuming necessary supplements to prevent health issues.

Rising internet penetration and preference for online shopping in the emerging economies of Latin America and Asia are likely to propel the growth of the vitamins market. E-commerce plays an important role in the growth of the vitamins market as it positively affects the sales figures in the industry. For instance, sales of vitamins and supplements witnessed 19.67% YoY growth from 2016 to 2017 through online retail channels. The availability of an extensive assortment of products and massive discounts on online purchasing propel the growth of the vitamins market in the e-commerce sector.

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The Major Prominent Players Covered in this Report:
The market is comprised of several small players, along with a few MNCs, including ADM and BASF. Some of the prominent manufacturers in the global vitamins market are Vitablend Nederland B.V., Koninklijke DSM N.V., Glanbia PLC, Zagro, Showa Denko K.K., Lonza Group, Sternvitamin GmbH & Co. Kg, Farbest-Tallman Foods Corporation, Watson Inc., The Wright Group, Rabar Pty Ltd., Adisseo, and Btsa Biotecnologías Aplicadas S.L. & More.

NOTE: Our analysts monitoring the situation across the globe explains that the market will generate remunerative prospects for producers post the COVID-19 crisis. The report aims to provide an additional illustration of the latest scenario, economic slowdown, and COVID-19 impact on the overall industry.

By Type, Vitamin A, Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin K
By Application, Healthcare Products, Pharmaceuticals, Food & Beverages, Personal Care, Others
By Distribution Channel, Online Retail, Offline Retail, Hypermarket, Supermarket, Mass Merchandisers, Specialty Stores

Geographically, this report is segmented into several key regions, with sales, revenue, market share and growth rate of Steerable Medical Devices in these regions, from 2019 to 2026, covering:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Turkey etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

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Key Vitamins Market Trends:
- The report identifies, determines, and forecasts the Global Vitamins Market segments based on their type, sub-type, technology used, applications, end-users, and regions.
- Industry to Industry Holds Largest Share in the Vitamins Market
- It examines the micro-markets based on their growth trends, development patterns, future prospects, and contribution to the overall market.
- Demand from Regional / geographical is Expected to Drive the Growth
- Rising Adoption of Market Segments in this Growth
- North American, Europe is Expected to Witness Higher Growth Rate over the Forecast Period
- It studies the competitive developments such as partnerships and collaborations, mergers and acquisitions (M&A), research and development (R&D) activities, product developments, and expansions in the Global Vitamins Market.

Key Questions Answered in The Report:
What will the Vitamins market growth rate?
What are the key factors driving the global Vitamins market?
Who are the key manufacturers in the Vitamins market space?
What are the market opportunities, market risk, and market overview of the Vitamins market?
What are sales, revenue, and price analysis of top manufacturers of the Vitamins market?
Who are the distributors, traders, and dealers of the Vitamins market?
What are the market opportunities and threats faced by the vendors in the global Steerable Medical Devices Industry?
What are sales, revenue, and price analysis by types and applications of the Vitamins Industry?
What are sales, revenue, and price analysis by regions of Vitamins industry?
What are the driving factors contributing to market growth during the short, medium, and long term?

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