Jeremy McGilvrey Shared 5 Common Mistakes to Avoid When Setting Up a Membership Site
The philosopher, G.K. Chesterton once said, “Anything worth doing is worth doing badly.” What he probably meant was that most people who try to do something with the best intentions will still make mistakes – but that should not stop us from trying. Avoiding the curse of perfectionism is the key to progress.
This axiom can be applied to your membership site when you’re setting it up. Don’t aim for perfection, but you should strive for excellence.
One of the best and fastest ways to do that is to avoid the most common mistakes made by most marketers.
1. Lack of simplicity
If you’re building your first membership site, always remember that simplicity is the ultimate sophistication. Do not try to build an overly complicated membership site with too many levels and trials, etc.
You want a simple trial followed by a paid membership. Content should be delivered smoothly, on time, and be easily accessible to the members. That’s it in a nutshell. You’re building a membership site, not a space shuttle. Keep it simple. Here is an example of a simple membership site - https://www.instagrowacademy.com/instant
2. Biting off more than they can chew
It’s understandable that you want to blow your customers’ minds by giving them a ton of content. There is 1 question you must ask yourself:
Is it sustainable? You may be able to pull it off in the first month or two. But will you be able to overdeliver consistently… or will it become a grind that drains you?
Setting the bar too high initially can make customers expect a lot, and when you fail to deliver, they’ll look at it as you not delivering on your promises – and they’ll quit the membership. So, you’ve set yourself up for failure by raising the bar too high from the get-go. Less is more.
3. Late delivery
This is one of the biggest mistakes you could make. Always ensure that you’re at least 2 months ahead of your ‘oldest’ subscribers when it comes to having your deliverable ready. This will give you some buffer time should there be any delays in content creation.
Many beginners make the mistake of preparing the following month’s content during the current month and they’re always rushing to get it done. Being behind the 8-ball is not a good place to be. It’s frenetic and stressful.
If you’re late with the delivery, you can bet you’ll lose trust and several of your subscribers will leave. You don’t get a second chance to make a first impression. Make sure yours is impeccable as far as content delivery is concerned.
4. Not testing the onboarding process
When you first build your membership site, make sure you test it thoroughly. Pay for it, sign up, and check how smoothly you become a part of the membership – and how easy it is to access your content.
Take a look on Jeremy McGilvrey's award-winning website design and development services - https://www.jeremymcgilvrey.com/website-design-and-development/
It would be a good idea to wait a month to see if you’re billed again – and if you are, did you get access to the following month’s content? You should have.
But what if you cancel? Did you still get access to the next month’s content? You shouldn’t have.
All these details must be checked BEFORE you launch your membership. Once it’s all ready, you can shout from the rooftops about it and there will be fewer hiccups once people start joining your site.
Running a membership site is a marathon and not a sprint. Your goal is to get more members and provide good content monthly. Do not try overselling your subscribers by hitting them up with new offers every 2 days or so.
Give them time to consume the content. If you wish to make more money, you should provide upgrades within the membership site so that they can get more perks, etc.
2 or 3 membership tiers with varying payment plans will help you get more customers who can choose a membership that’s suitable for their budget. All you need to do is look at Netflix’s membership options to get an idea of how it’s done.
Give your potential customers 2 or 3 choices – but not more than that.
These 5 mistakes are common and can affect your membership site adversely. Keep them in mind and steer clear of them… and your site will grow to become a profitable investment that reaps rewards over and over.
Read more Jeremy McGilvrey's PR https://www.openpr.com/news/archive/235318/JM-Digital-Marketing.html
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