[PDF] Facial essence Market Overview - Key Futuristic Trends and Competitive Landscape 2027

Facial essence is a lightweight, hydrating liquid used to prepare the skin to absorb moisturizer and subsequent products better. Moreover, Facial essences deliver active ingredients to the deepest layer of the pore which prepares the skin to accept other products. An essence acts as a primer for the skincare routine, providing a ton of moisture deep within the skin and restoring the natural moisture balance. Many skin essences can help to add in an extra layer of hydration for dehydrated skins and are great for priming the face for makeup. Facial essences are better for hydrating a dehydrated skin, soothing irritated skin, and help skincare products to absorb more effectively. It is a water-based skin care product used to hydrate, protect, and boost the overall health of skin, as it helps restore hydration to the skin cells. Thus, there is an increasing demand for facial essences across the globe.

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Competitive Landscape:

Major players operating in the global facial essence market are Shu Uemura, Innisfree, Clinique, La Mer, Origins, Guerlain, Hera, Biotherm, Dior, Estee Lauder, Olay, Kiehls, Loreal Paris, Lancome, and Helena Rubinstein, among others.

Key Market Drivers:

Increasing demand for facial essence due to growing awareness among both men and women about beauty trends is expected to boost the growth of the facial essence market during the forecast period. For instance, in April 2021, Valmont announced the launch of the Essence of Gold Sturgeon line, the third collection in the l’Elixir des Glaciers pillar. The collection is designed for illuminating the skin.

Moreover, rising demand or preference for organic products over chemical-based products is also expected to augment the growth of the facial essence market. For instance, in December 2019, Clear Essence Cosmetics launched its first sheet mask, Clear Essence Exclusive Facial Brightening Mask, made with high quality, scientific ingredients like tranexamic acid, or TA. TA works to effectively brighten the skin, diminish or fade age spots and dark spots, reduce blemishes and even out skin tone.

COVID-19 Impact Analysis:

In December 2020, the World Health Organization (WHO) recommended the use of face mask to protect against and limit the spread of novel coronavirus (COVID-19). Although face masks help keep individuals safe from the virus, they can cause a condition known as Maskne. Maskne refers to acne breakouts associated with face masks. Thus, there is an increasing demand for facial essence worldwide. For instance, Skin care brand, Bio-essence, is eyeing opportunities for products catering to sensitive skin and pandemic-related concerns, such as Maskne. Thus in turn is expected to propel the growth of the market.

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Key Takeaways:

• The facial essence market is expected to exhibit a CAGR of XX % during the forecast period owing to the increasing awareness among people about the benefits of facial essence. For instance, in March 2021, Nature’s essence launches new campaign with a different take on beauty. Nature's Essence De tan Therapy, packed with De tan Power, is considered an essential pre-facial step that maximizes the effect of every facial, which is why the company provides it, with compliments, in all the facial kits.

• Among regions, North America, Europe, and Asia Pacific are expected to witness robust growth in the facial essence market due to rise in demand for facial essence, introduction of several new and unique products, and significant growth of the personal care industry. For instance, in October 2021, Essence Makeup announced the launch of skin care category with its Hello, Good Stuff! Collection with 4 vegan products. The new skin care collection is said to work to refresh, revitalize, and strengthen any complexion while preparing skin for makeup to follow.

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