Adult Hygiene Market Checkout the Unexpected Future 2026 | Proctor & Gamble Company, Johnson & Johnson, Carrefour etc.

Adult Hygiene Market Snapshot:

The adult hygiene market was estimated at USD 52,400 million in 2019 and is expected to grow with a CAGR of 4.2%.
The global adult hygiene market is gaining traction on account of increasing health concerns and rising government initiatives to raise awareness regarding the importance of hygiene. Adult diaper, sanitary napkins, incontinence garments, disinfectants, hand sanitizers, deodorants and antiperspirants, bath and shower products, and soaps are some of the common adult hygiene products available in the market. 

Increasing disposable income, coupled with growing healthcare expenditure on adult hygiene, provides an impetus to the market growth. As per the National Health Expenditure Accounts (NHEA), in the U.S., healthcare spending grew by 4.6% in 2018. Furthermore, rising consumption of products, such as sanitary pads and wipes, and increasing awareness about hygiene drive the market growth.
Several health issues such as eye irritation, skin rashes, hormonal issues, throat and nose infection, and cancer are associated with poor hygiene. To tackle this issue, organizations such as the FDA are focusing on creating and implementing guidelines regarding hygienic products manufacturing and usage. For instance, the FDA implemented the 21 CFR law pertaining to personal hygiene products, where products are evaluated to determine their safety for consumer usage. Such laws are expected to influence the manufacturers to develop innovative and effective products, further boosting the market growth.

As per the World Health Organization (WHO), diseases caused due to inadequate sanitation, poor drinking water, and unhygienic practices is responsible for about 4% of deaths and 5.7% of illnesses across the globe. These disturbing statistics have made hygiene a vital part of life, which is responsible for the increased revenue for the adult hygiene products market. The adult hygiene products market’s most prominent drivers include increasing consumer inclination towards enhancing and maintaining personal hygiene appeal, growing concerns about personal hygiene, and the burgeoning retail industry.

Debouching trends of premiumization in developing countries accelerate market growth. Consumers are increasingly inclining towards buying the best available products, which is boosting the overall revenue generation. However, high product costs and consumer inclination towards homemade products, such as homemade hand sanitizers, masks, and face wash, hamper the market growth. 

The adult diaper segment holds the highest market share on account of the increasing geriatric population, rising affordability of diapers, rapid urbanization, and increasing awareness towards improving hygiene conditions. These garments are extensively used in the medical centers for patients suffering from acute illnesses, such as diarrhea, as they prevent leakage, maintain body fluid levels, and provide comfort. Today, these diapers are integrated with sensor technology to alert the healthcare provider when the diaper needs to be changed.  

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The Major Prominent Players Covered in this Report:
Proctor & Gamble Company, Johnson & Johnson, Carrefour, Reckitt Benckiser Group, Godrej Industries Ltd, ANSELL, Braun Melsungen, HARTMANN, Unicharm, Edgewell Personal Care, Kimberly-Clark, Bella and Masmi & More.

Adult Hygiene Market Segmentation-
By Product Type- Feminine hygiene products, Sanitary napkins, Tampons, Incontinence garments, Adult diaper, Protective underwear, Cloth adult diaper, Disinfectants, Hand sanitizers, Surgical masks, Gloves, Surgical caps, Antimicrobial wipes,
By Usability- Disposable, Reusable,
By Distribution Channel- Hospital pharmacies, Hypermarket and supermarket, Online pharmacies, Retail pharmacies

Growing Domestic Demand and Expanding Pharmaceutical Sector to Drive the Demand for Adult Hygiene in the APAC Region
Asia-Pacific region is anticipated to hold the largest market share in the global Adult Hygiene market during the forecast period 2019-2029. The growth in this region can be attributed to the presence of emerging economies like India, China, Japan, Vietnam, and Indonesia, which account for the largest share in this region. India is one of the largest producers of Adult Hygiene and a major exporter of the product to various countries across the globe. India accounts for around 80% of the world’s exports of Adult Hygiene. The favorable climatic conditions and growth of agricultural inputs and allied services like cold storage and warehousing in India are prompting higher production.

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Impact of COVID-19 -
The COVID-19 outbreak has created significant awareness among adults about personal hygiene, which is expected to increase the demand for adult hygienic products. However, disruption in the supply chain has affected the sales of the products. Additionally, several Chinese manufactures have terminated their production of sanitary products.

Key Questions Answered in The Report:
What will the Adult Hygiene market growth rate?
What are the key factors driving the global Adult Hygiene market?
Who are the key manufacturers in the Adult Hygiene market space?
What are the market opportunities, market risk, and market overview of the Adult Hygiene market?
What are sales, revenue, and price analysis of top manufacturers of the Adult Hygiene market?
Who are the distributors, traders, and dealers of the Adult Hygiene market?
What are the market opportunities and threats faced by the vendors in the global Steerable Medical Devices Industry?
What are sales, revenue, and price analysis by types and applications of the Adult Hygiene Industry?
What are sales, revenue, and price analysis by regions of the Adult Hygiene industry?
What are the driving factors contributing to market growth during the short, medium, and long term?

Recent Developments -
In 2018 and 2019, Unicharm Corporation, Procter & Gamble India, and Svenska Cellulosa Aktiebolaget SCA (publ.) established several new manufacturing units for adult hygiene products in India to acquire a stronghold in the Asia Pacific region. Also, Unicharm Corporation invested USD 39.2 million to establish a manufacturing facility with the objective of developing feminine care products in India.
In 2017, Friends Adult Diapers launched the first advertising campaign in India to raise awareness about the importance of adult diapers.

Key Adult Hygiene Market Trends:
- The report identifies, determines, and forecasts the Global Adult Hygiene Market segments based on their type, sub-type, technology used, applications, end-users, and regions.
- Industry to Industry Holds Largest Share in the Adult Hygiene Market
- It examines the micro-markets based on their growth trends, development patterns, future prospects, and contribution to the overall market.
- Demand from Regional / geographical is Expected to Drive the Growth
- Rising Adoption of Market Segments in this Growth
- North American, Europe is Expected to Witness Higher Growth Rate over the Forecast Period
- It studies the competitive developments such as partnerships and collaborations, mergers and acquisitions (M&A), research and development (R&D) activities, product developments, and expansions in the Global Adult Hygiene Market.

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